Content Marketing keeps evolving. With every new product launch and the features added to different social networks marketers have to change their content strategy to match with the new requirements. Content Marketing Institute’s Joe Pulizzi has shared five content marketing trends to watch in 2018. Pulizzi says, “About 12 months ago, I covered some content marketing trendsto watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for... [...]

Marketing domain is flourished with new trends which set new challenges for the marketers and also bring greater opportunities. Entrepreneur’s VIP contributor Jonathan Long has published an article highlighting three current marketing trends. Jonathan says, “You will never know if something is going to work for your business unless you test, optimize and adjust. If you are looking to make adjustments to your current marketing strategy, consider looking into these three red-hot strategies that are currently on the rise. 1. Influencer Marketing Influencer marketing is exploding, and... [...]

The best profits are made by the acknowledged experts. They are the ones a person seeks out when there is a problem to solve or a need to fill. If you can become the perceived expert in your niche, and if it is a niche where people are actively investing in fulfilling their needs and desires, then you have a clear shot at financial success. Steve Rosenbaum is an award winning coach, mentor and product creator who has helped tens of thousands of people worldwide run a successful business of their own. Rosenbaum’s training is highly favored for providing an abundance of practical information... [...]

An effective marketing strategy helps marketers win the game. With the availability of so many channels an integrated strategy is required to achieve marketing success. Entrepreneur writer Samuel Edwards has shared seven pieces of information that can help marketers build a successful marketing strategy. On importance of doing a research on the right audience, Edwards says, “You’ll also need to know your target audience, and I mean really know them. It’s not enough to make a reasonable guess about who might be interested in your product; you need to prove, with research and objective... [...]

Knowing what works is key to having a successful business. Wikipedia quotes merchant John Wanamaker, as saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back in the 1890s, when Wanamaker reportedly said it, that could be a problem that was hard to solve, but today it can be solved, and no seller interested in a successful business can afford to be ignorant of which ads work and which don’t. Today, there are solutions to Wanamaker’s problem. Online, David Perdew has just released new software that can track the clicks... [...]

Morgan Chessman says, “Building marketing strategies for small businesses is one of my favorite things. In my first marketing role, I worked in the marketing department for a small company before moving on to Distilled, where I’ve been lucky enough to continue working with small businesses that have enormous potential. Despite the various industries, locales, and personalities, one of the prevailing similarities between them is that small businesses often don’t position their company or use the web as effectively as they could. While this is partially due to the time and resource... [...]

Drew Hendricks says, “For nearly every start-up, marketing and advertising is a top priority. With so many different routes to choose from, however, how do you know which is best for your company? With diverse industries choosing many different tactics, understanding how to best market your enterprise can be difficult. “Online marketing” is a popular phrase, but what does it actually entail? From SEO and content marketing to social media interactions and paid advertising, there are dozens of subsections of online marketing– and it’s up to you to decide which methods are right for your... [...]

Sujan Patel says, “The “if you build it, they will come” plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year? If you don’t have the budget to assemble a top-tier marketing team, you’ll need some great tools to take your marketing to the next level. To help you reach your marketing goals this year, I’ve put together a list of 15 must-have tools to get you started. 1. BuzzSumo Fifty eight percent of business-to-business marketers will... [...]

Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this. When you are early in your business, before your business model finally gels, any customer that pays you is a good customer. This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But (and it’s a big but) you have to be careful in the questions you ask... [...]

Thomas Smale says, “Over the last few years, I have been dealing with more and more startup entrepreneurs who have successfully bootstrapped their businesses. They’ve had to in a time when funding a new business isn’t easy. Banks aren’t lending, and venture capital is harder to come by. Bootstrapping requires startup entrepreneurs to be creative and efficient, because they don’t have multimillion-dollar marketing budgets or teams of people to help them. Here are 10 things I have learned from startups, much of which can be applied to businesses large or small. 1. Measure... [...]