Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this. When you are early in your business, before your business model finally gels, any customer that pays you is a good customer. This is one of the most treacherous times and one of the best times to let your closed customers influence your marketing strategy. But (and it’s a big but) you have to be careful in the questions you ask... [...]

Thomas Smale says, “Over the last few years, I have been dealing with more and more startup entrepreneurs who have successfully bootstrapped their businesses. They’ve had to in a time when funding a new business isn’t easy. Banks aren’t lending, and venture capital is harder to come by. Bootstrapping requires startup entrepreneurs to be creative and efficient, because they don’t have multimillion-dollar marketing budgets or teams of people to help them. Here are 10 things I have learned from startups, much of which can be applied to businesses large or small. 1. Measure... [...]

Chow says, “There are many reason I am successful, but one of the biggest has to be my level of consistency. When this blog started, Iaverage over two blog posts a day everyday for five years. And it was this constant posting level that allowed the blog to be successful. If you want to succeed online, you must be consistent. You pick one program, likeblogging or MTTB, and you follow it. Day in. Day out. Do it. Work it. Consistency transcends to other things online as well. You have to be consistent in growing your list. You have to be consistent at putting out new blog posts. You have to be... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to get approval for marketing strategy shifts″. Baer says, “Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes. How can we possibly move to creating marketing that’s totally different and useful?” It’s a great question, because it strikes... [...]

The latest article on HubSpot blog is titled “4 Signs Your Marketing Strategy Needs an Overhaul”. Annie Zelm says, “When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will go wrong — you know it’s just a matter of when and how much it will cost to fix. My car has failed on several occasions, but usually not without warning. There’s a glaring “check engine” light, a shaking steering column, a loud clunking sound (or, with my luck, all three.)“. 4... [...]

The latest ‘Econsultancy’ blog post is titled “Four things to avoid when creating a tablet experience for customers”. Carin van Vuuren says, “Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet. With 43% of tablet users spending more time on tablet than on desktop, companies are increasingly optimizing tablet browsing and shopping to make it easier for consumers who want a seamless... [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to drive international sales online”. Ian McCaig says, “Explosive growth in ecommerce has enabled retailers to quickly and easily achieve excellent national coverage. However, the bigger picture is now about becoming an international retailer. Here are five easy ways for you to reach your customers globally. 1. Greet your visitors Simple but effective, by using a visitor’s IP address, you can quickly determine their country. You can then greet users with simple messages, welcoming them to your website, while... [...]

The latest ‘Econsultancy’ blog post is titled “Optimize your offline marketing online: lessons from Planet Fitness”. Charity Stebbins says, ““So, what do you do for a living?” “I lift things up and put them down.” If that exchange isn’t ringing a bell, perhaps Planet Fitness’s commercial catchphrases will: “Not his planet, yours.” “No Gymtimidation, no lunks.” “We’re not a gym, we’re planet fitness.” “Lunk alarm.” These catchphrases are all part of a $10-12m offline marketing campaign by Planet Fitness, the fastest-growing gym in... [...]

The latest article on the ‘The Future of Ink’ blog is titled “How to Create Your Marketing Funnel the Right Way″. Karon Thackston says, “If you’ve been involved with publishing very long, you know (even if you have a physical book printed by one of the prominent, mainstream publishers) you are responsible forpromoting itif you want to see any real sales. Likewise, if you’ve been in marketing very long, you’re familiar with the term “marketing funnel.” It’s a long-standing phrase that explains the progression a lead takes to becoming a customer. The funnel has a beginning... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Behind the Microphone – Internet Radio Is A Great Online Marketing Strategy″. Kathleen Gage says, “Chances are you are looking foreffective online marketing strategies.The beauty of the Internet are the vast choices available for marketing and promoting to gain massive visibility. One of my favorites is Internet Radio, withBlog Talk Radiobeing one of the most popular and well known platforms. Radio is a fabulous medium for a number of reasons. You canreach a global market,easily position your expertise and optimize your personality“. Behind... [...]