The latest article on ‘Website Magazine’ is titled “Monetizing Video with Kaltura”. Pete Prestipino says, “Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising – using both native players and server-side stitching – along with all forms of OTT monetization, Ads, Subscription Billing and Transaction Management, as well as Targeted Distribution and Syndication. Kaltura’s new Video Monetization Suite offers tools to address delivery of advertising, the playback experience in general as well as distribution.... [...]
Archive for the 'Online Video Marketing' Category
The latest MOZ blog post is titled “You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be”. Jennita says, “Today, I’m super-excited to introduce our latest product from Moz, MozWorthy! It’s a tool that takes your regular (perhaps even boring) video, adds some “oomph” and pizzazz, and makes it go viral“. You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be MOZ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “4 Fears of Video Marketing and How to Overcome Them”. Pamela Neely says, “It’s getting harder to ignore video. YouTube is the second largest search engine. Cisco recently predicted that global online video traffic will be 55 percent of all consumer Internet traffic by 2016. I could go on with statistics asserting how important video is, but you’ve probably heard most of them. You already know video is important. If your video marketing is still stuck on your to-do list, here are the four most common reasons why, and how to fix... [...]
The latest article on ‘Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”. Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”. Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display with an inline thumbnail. It’s how Twitter’s six-second Vine... [...]
The latest article on ‘Website Magazine’ is titled “Advertisers Get Smart with Videos”. Allison Howen says, “Video is one of the most engaging forms of content nowadays, and brands are finally starting to take notice. In fact, eMarketer predicts that U.S. video ad spend will climb from $4.14 billion in 2013 to $8.04 billion by 2016. One of the challenges with video marketing, however, is ensuring that the right content is shown to the right audience. This is where SundaySky can help, as the company’s SmartVideo offering helps brands connect with consumers in real-time through... [...]
The latest article on HubSpot blog is titled “5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”. Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing itsvideo feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement... [...]
The latest article on ‘MarketingProfs’ is titled “You Need to Add Video to Your Personal Branding Strategy”. William Arruda says, “When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search results for a Google search. Why? Because if you’re not on page 1, you’re nearly invisible. A Gravitate Online study found that 94% of Google users click on a first-page result, and fewer than 6% click on a page 2 result. So showing... [...]
The latest ‘Econsultancy’ blog post is titled “‘Why marketers in Southeast Asia can’t afford to ignore online video”. David Moth says, “Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country. India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively. The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion. With... [...]
The latest ‘Aweber’ blog post is titled “March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent”. Hunter Boyle says, “This month, we’re featuring apps you can use to grow your lists and leads, manage list activity in customer support scenarios, and build a beautiful custom dashboard with analytics from your account. Ready to dive into the details? LeadPages LeadPages does just what the name implies: helps you easily create and edit mobile-friendly, fast-loading web pages and forms to generate more leads”. March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent Aweber... [...]