The latest article on HubSpot blog is titled “5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”. Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing itsvideo feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. With consumers’ online video engagement... [...]
Archive for the 'Online Video Marketing' Category
The latest article on ‘MarketingProfs’ is titled “You Need to Add Video to Your Personal Branding Strategy”. William Arruda says, “When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search results for a Google search. Why? Because if you’re not on page 1, you’re nearly invisible. A Gravitate Online study found that 94% of Google users click on a first-page result, and fewer than 6% click on a page 2 result. So showing... [...]
The latest ‘Econsultancy’ blog post is titled “‘Why marketers in Southeast Asia can’t afford to ignore online video”. David Moth says, “Asian nations are apparently among the most prolific sharers of online video according to a new report, with Indonesians sharing more video content than any other country. India came second overall, followed by Greece and Thailand, with the US and UK down in 19th and 43rd respectively. The data, which comes from video ad network Coull, shows that the most popular video content among Indonesians is related to style and fashion. With... [...]
The latest ‘Aweber’ blog post is titled “March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent”. Hunter Boyle says, “This month, we’re featuring apps you can use to grow your lists and leads, manage list activity in customer support scenarios, and build a beautiful custom dashboard with analytics from your account. Ready to dive into the details? LeadPages LeadPages does just what the name implies: helps you easily create and edit mobile-friendly, fast-loading web pages and forms to generate more leads”. March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent Aweber... [...]
The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]
The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Videos That Build Brand and Drive Sales”. Seth Price says, “Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Old Spice, for example, sought to refresh a sleepy brand; Jack Dorsey launched a whole new product category with Square Cash; and Red Bull created a movement with its “Gives You Wings” campaign. The power of video to move consumers to act has played out nicely in the numbers. YouTube users watch more than 6... [...]
The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog [...]
The latest article on ‘The Forrester Blog’ is titled “Marketers: focus on video audience fragmentation, not cord cutting”. Jim Nail says, “With all the talk of cord cutting, you’d think consumers were abandoning video entertainment for a return to Neolithic era telling stories around the campfire after the day’s hunt. I published a report a couple of weeks ago called “Marketers: Don’t Worry About Cord Cutting” that shows this isn’t the case. (First a shout out to my colleague, Jeff Wray, who allowed me to use some of the data in his “Pay... [...]
The latest article on ‘Business 2 Community’ is titled “How to Market Your Online Marketing Video”. Naomi Goldberg says, “You’ve written your script, produced your video, and now you have to make sure all your hard work doesn’t go to waste. There’s no point making an excellent marketing video if your target audience don’t see it. Here are our top 5 tips for improving visibility for your online marketing video: 1. Find Forums Discussing the Problem Your Video Solves In our previous post we discussed how your marketing video should highlight your unique selling point,... [...]
The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]