The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog  [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Creating Videos That Build Brand and Drive Sales”. Seth Price says, “Storytelling through video has become part of the required content marketing toolkit for brands looking to create awareness in their market. Old Spice, for example, sought to refresh a sleepy brand; Jack Dorsey launched a whole new product category with Square Cash; and Red Bull created a movement with its “Gives You Wings” campaign. The power of video to move consumers to act has played out nicely in the numbers. YouTube users watch more than 6... [...]

The latest ‘Aweber’ blog post is titled “The Biggest Secret To Killer Content Marketing With Videos”. Jason Moore says, “The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. Here’s a taste”. The Biggest Secret To Killer Content Marketing With Videos Aweber Blog  [...]

The latest article on ‘The Forrester Blog’ is titled “Marketers: focus on video audience fragmentation, not cord cutting”. Jim Nail says, “With all the talk of cord cutting, you’d think consumers were abandoning video entertainment for a return to Neolithic era telling stories around the campfire after the day’s hunt. I published a report a couple of weeks ago called “Marketers: Don’t Worry About Cord Cutting” that shows this isn’t the case. (First a shout out to my colleague, Jeff Wray, who allowed me to use some of the data in his “Pay... [...]

The latest article on ‘Business 2 Community’ is titled “How to Market Your Online Marketing Video”. Naomi Goldberg says, “You’ve written your script, produced your video, and now you have to make sure all your hard work doesn’t go to waste. There’s no point making an excellent marketing video if your target audience don’t see it. Here are our top 5 tips for improving visibility for your online marketing video: 1. Find Forums Discussing the Problem Your Video Solves In our previous post we discussed how your marketing video should highlight your unique selling point,... [...]

The latest article on ‘MarketingProfs’ is titled “The Future of Online Video Marketing”. Ayaz Nanji says, “Media companies and advertisers are bullish about the rise of online video, with the majority of publishers predicting higher future CPMs and most advertisers envisioning greater spend effectiveness, according to “Optimism Despite Unresolved Issues About Video Advertising,” a December 2013 commissioned study conducted by Forrester Consulting on behalf ofVideology. However, despite this general optimism, advertisers, agencies, and media companies differ on the benefits... [...]