Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics. In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business. Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce. Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B)... [...]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

Kissmetrics is hosting a webinar on ‘Leveraging Your Data for Better Personalization’ on Thursday, July 27 at 10.00 am PT. The webinar attendees will learn how to leverage first-party and third-party data to create diversified segments of high-intent users. Webinar Speaker Jonathan Koo, Digital Marketing Manager, AdRoll Thue Madsen, Marketing Operations Manager, Kissmetrics The Kissmetrics team says, “Every marketer’s goal is to reach their company’s target audience with personalized content that leads to a sale. But with so many strategies out there that claim to do this,... [...]

According to an eMarketer report, 65% of executives worldwide are implementing personalized marketing strategies and 62% are investing time in product innovation. More findings 63% of executives worldwide are working on online product/information services 52% are trying to offer superior customer experience 50% of the executives are working on mobile shopping apps 49% are building loyalty programs and working on value pricing 32% of executives are implementing omnichannel shopping. Explore more findings.  [...]

Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve. The results are compiled based on a survey of 1200 marketers. Here are the key findings from the 2017 Email Marketing Census: 30% marketers plan to focus more on ‘Personalisation’ in email marketing during 2017 67% marketers stated that they have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes 66% selected ‘marketing automation capability’ as most important... [...]

Customization plays key role in reaching out today’s customers which leads to the growth of personlized marketing. There are some organizations which have excelled in the arena of personlized marketing. They are Target, Vidyard, Coca Cola, Amazon, Spotify, Iberia Airlines, and Twiddy. All of them have their unique strategies which have lead them to the success. HubSpot’s Amanda Zantal-Wiener has wrote an in-depth article about the personlized marketing strategies of these seven companies. Wiener says, “One of the fundamental purposes of any personalization effort is to let your... [...]

Alhan Keser says, “Personalization in the digital space is just like sex in high school. Everyone is talking about it, but few are doing it. While the technology has been accessible for years, strategy has been slow to catch up. Let’s find out why. Unless you’ve been living under a rock for the past three years, you’ve heard that personalization is the “must-have” strategy for any serious online business. And the intent to adopt it is certainly there: According to a study by Clearhead published in December 2016, over 60 percent of online retailers have the technology to perform... [...]

Anjali Yakkundi says, “Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up, it’s also a foremost priority: 68% of the firms we surveyed in our Q1 2016 Digital Experience Delivery Online Survey said personalization was one of the most important initiatives for their business today. Why? Because personalization is one of the best ways to contextually engage with customers across a variety of touch points. But many organizations we speak with today struggle to get initiatives off the ground and struggle to prove the... [...]

Barry Levine says, ““Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed orchestrations of content, offers, ads and more directed at individuals. But that pinpoint keeps getting sharper and sharper, driven by a massive influx of new types of data and by increasingly intelligent platforms. At some point, do we reach over-personalization, when the messaging has crossed the line into creepy? And, if so, is there a way to deal with it at scale? There are signs everywhere that over-personalization is approaching. For... [...]

Assaf Dudai says, “Digital publishers (and in the age of online content, marketers are exactly that) have found themselves in the middle of the most crowded market imaginable—online content. The proliferation of online content has been overwhelming for publishers and readers alike: For publishers, it presents the daunting task of breaking through the noise; for readers, the no-less-daunting task is self-curation of content. The very best shot that marketers have at attracting audiences and maintaining them is to be champions of relevancy. And the foundation of relevancy is personalization. You... [...]