Melissa Mackey says, “If you’re a small business owner or manager, you already know that your time is valuable. You’re probably on the lookout for time-saving tips that will let you focus on the most important parts of running your business. If you’re managing a PPC campaign, you also probably know that it can be a full-time job. Even those of us who manage PPC campaigns for a living need time-saving tips. Here are 5 tips for saving time in PPC management”. 5 Tips For Saving Time In PPC Management Web Marketing Today  [...]

Anthony Coraggio says, “PPC and SEO go better together. By playing both sides of the coin, it’s possible to make more connections and achieve greater success in your online marketing than with either alone. That the data found in search query reporting within AdWords can be a valuable source of information in keyword research is well known. Managing the interaction effects of sharing the SERPs and capturing reinforcing real estate on the page is of course important. Smart marketers will use paid search to test landing pages and drive traffic to support experiments on the site itself. Harmony between... [...]

Melih Oztalay says, “Since when do readers want to be insulted or put in a position of feeling stupid regarding pay-per-click advertising? Probably never. As an industry author and owner of a web-marketing agency, I keep up with industry news. I’ve found articles during the first half of this year that stress “mistakes you’re making.” This post will take fresh approach by focusing on recommendations and enhancements to improve your pay-per-click advertising program. Complexities of Paid Search Advertising Pay-per-click advertising is a platform in which you spend money on clicks every... [...]

Christopher Ratcliff says, “I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO.  It’s a fascinating place that can be filled with deeply satisfying victories, bafflingly contradictory advice, black and white hat gunslingers and requires dogged determination, nerves of steel and a strong sense of routine discipline. While writing various beginner’s guides to SEO and paid search over the last year, I realised that I still had many more questions to ask, in particular how these two disciplines relate to each other. And what’s the... [...]

Malcolm Slade says, “How can search marketers maintain visibility and acquire new customers without simply increasing their paid search bids? Competition is growing among home insurance brands vying for attention in Google’s search results. In this blog I’ve summarised the findings our new report that, while focusing in on home insurance as a category, demonstrates how search marketers operating in a highly-competitive category can achieve visibility and acquire new customers without simply increasing their paid search bids”. 10 ways to get the most from PPC in a small-keyword... [...]

Chris Bishop says, “Are you just throwing money away on your PPC generics, or even questioning the worth?  An emerging trend from the brands that I speak to on a day to day basis, as well as industry leaders, is the questioning of the value of spending money on generic paid search adverts and whether this budget is better reallocated into solely brand terms, or even other marketing channels. So whilst profusely stating the benefits of this approach as a customer acquisition strategy, I am often shocked when auditing brands’ existing PPC accounts (monthly spend ranging from £5,000 –... [...]

Dan Barker says, “Did Google make £3.768bn from users who had no idea they were being advertised to? Here’s a study of 2,000 people where we try to find the answer to that question & more. You may remember two studies which found that 40% of people did not understand that Google ads were ads in 2013, and that 36% still don’t understand this in 2014. These were researcher-led user tests, of around 100 people each, led by Bunnyfoot”. How many web users are unaware of Google’s PPC ads? ‘Econsultancy’ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “PPC Marketing: 3 steps to improve performance”. John Tackett says, “Paid search marketing campaigns can be expensive, frustrating and outright brutal in terms of meeting ROI expectations. However, they can be used as a proving ground for optimization and to discover more about your customer base. I think most of us prefer the latter. In this MarketingExperiments Blog post, we’ll take a look at a recent session on converting PPC traffic at eTail West 2014 featuring Jon Powell, Senior Manager of Research and Strategy, MECLABS,... [...]

MarketingSherpa has released a case study titled “PPC Marketing: Testing value proposition messaging increases clickthrough 88%”. Selena Blue says, “Many website audiences are made up of more than one customer segment. The question is if you are best communicating with multiple segments. MECLABS, the parent company of MarketingSherpa and MarketingExperiments, provides marketers of all types with information on what works in marketing. The team wanted to know if they were communicating the value proposition of MECLABS’ brands in the most effective manner for their audiences.... [...]

John Chow’s latest blog post is titled “How To Improve Your PPC Conversion Rates”. Chow says, “Improving PPC conversion rates is a very important thing, obviously.  This is not an issue if you already are killing it, but I assume if you were, you would not be reading this article.  This article is for the people out there that are trying to grow without the spend.  If this is an issue for you with your campaigns, please, read on. 1. Align your ad copy and your offer. This seems to be a place where we lose a lot of ads that just don’t deliver the goods!  I am not talking about linear... [...]