Search Engine Journal has published a new e-book ‘PPC Expert Tips’ featuring insights about testing and optimizing your PPC efforts. The SEJ team says, “You’ll instantly get the best tips to help you build qualified leads and drive more sales. What’s Inside: A full collection of our best PPC resources for education and upskilling. Tips from industry experts on how to evaluate lead quality, do platform due diligence, and communicate your budget effectiveness insights. Actionable A/B testing advice from industry leading marketer and speaker Brooke Osmundson. Tips on CPC and... [...]
Archive for the 'PPC Marketing' Category
PPC automation uses software to automatically optimize the PPC management of your campaigns. It allows marketers to control their Google ad campaigns through robotic process automation and computer algorithms. Search Engine Journal contributor Navah Hopkins has published an article on when and how to use PPC automation. She says, “Automation almost always comes up. PPC marketers are spoiled for choice on ways to automate their workflows, such as: Bidding: Using native strategies or building their own rules and scripts. Creative: Fully delegating control or leveraging built-in A/B testing. Audiences:... [...]
PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Search Engine Journal contributor Lisa Raehsler has published an article featuring six PPC strategies to focus on now. She says, “Whether you are looking for optimizations to refresh your existing strategy or searching for entirely new ways to reach your audience, these PPC account areas are fantastic to explore and focus on now. 1. Conversion Actions Measuring current goals and core initiatives is a baseline for your PPC strategy. As the tracking in the ad platforms... [...]
Constant experiments can help you to achieve success in marketing. And not all attempts can help you to win business. In his latest video ‘5 Mistakes (Almost) Every New Marketer Makes’, Neil Patel talks about five mistakes that new marketers make. He says, “You’re new to marketing, you have energy, you have optimism, and you’re hungry for success. So what can you do to make sure all that energy doesn’t go to waste?” Neil Patel’s Blog [...]
Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Neil Patel has published a new video ‘My 5 Favorite PPC Strategies’ talking about his favorite PPC strategies. He says, “Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.” Neil Patel’s Blog [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Things SEOs Need to Know about PPC’ featuring Navah Hopkins. The Rank Ranger team says, “What are the key things that SEOs need to know about PPC? That’s what we’re going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In the past 15 years, she’s worked in-house, for agencies, and with software companies, and is the current president of Nava Hopkins LLC. A warm welcome to the In Search SEO podcast, Navah Hopkins. In this episode, Navah... [...]
Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year. She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible. 1. Google Ads: No More Expanded Text Ads While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly. While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are now dominated by... [...]
A right set of PPC tools can help you perform keyword research, competitive intelligence and digital analytics. MeasureMinds contributor Will Rice has published an article featuring 24 PPC tools used by experts. He says, “With so many tools out there, it can be hard to decide which one to use. That’s why we’ve decided to ask PPC experts what tools they use. PPC Tools Recommended by Experts 1. Optmyzr Working with 100+ PPC accounts, a real game changer for us was implementing Optmyzr into our daily routine. Automating whether the accounts are spending their budgets and getting alerts... [...]
Content marketing and PPC are two of the most important and popular types of digital marketing strategies. PPC Hero Blog contributor Jordan Bishop has shared the pros and cons of combining content marketing with PPC . He says, “There are several reasons why you might want to consider combining content marketing with PPC. The most important are: 1.) High-Quality Content Can Be Better at Converting Than a (Very) Well-Written Ad It’s common for PPC marketers to focus their attention solely on the quality of their ads and landing pages. While that’s certainly important, it’s not the only... [...]
Search Engine Land has published ‘A PPC guide to privacy-focused audience targeting’. This guide offers some useful advice on improving PPC marketing. Joseph Kerschbaum says, “PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management. With campaign types such as Performance Max and the lack of visibility... [...]