Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal contributor Tim Jensen has shared eight types of remarketing tasks you can implement. Jensen says, “Here are eight types of remarketing you should be considering for your campaigns. 1. Pricing Page Visitors If someone visits a pricing page, they’re serious enough about their research to want to know how much your products or services cost. Bucketing out pricing page visitors into their own category can produce a higher intent... [...]

The latest article on  ‘Marketing Land’ is titled “Premarketing: The Evolution Of Targeting”. Benny blum says, “Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into categories or channels was still cutting edge. The “cast-a-wide net and pare down” mantra of the display networks thankfully progressed into one of the first truly effective forms of targeting — contextual relevance — where ad servers began to recognize text on a page and serve “relevant” ads to the... [...]