Keyword difficulty is a metric used to determine how difficult it is to rank for a keyword. Assessing keyword difficulty can help you determine whether or not it’s worth your time and money to either. Practical E-commerce contributor Ann Smarty has published an article featuring useful tips on assessing keyword difficulty, She says, “Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor in choosing a keyword is competition — the number and quality of sites already ranking for that term. How can we know if a keyword is... [...]
Archive for the 'Search Engine Marketing' Category
MOZ has published a new Whiteboard Friday episode ‘Moneyball is the Future of SEO’ featuring Will Critchlow. The MOZ team says, “Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle!” MOZ [...]
Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. You’ll walk away with information such as: Where beginners should start with link building How... [...]
Off-page SEO refers to all SEO tactics that don’t involve updating or publishing content to your website. Search Engine Journal has published ‘Off-Page SEO: An In-Depth Guide’ sharing some actionable strategies that show how to succeed online with it. Roger Montti says, “Off-page SEO matters because a website lacking citations from other sites resembles a site that’s not worth crawling and indexing. Because off-page ranking factors, like links, measure how important a site is, failure to attain any links may very well contribute to stagnant search traffic. It’s not unlike... [...]
To continue achieving better marketing results, it is important to know how technical SEO projects influence our larger growth goals Digital Marketing Depot is hosting a webinar ‘Tracking Growth From Organic Search’ on Thursday, September 1, 2022, at 1.00 pm EDT. The DMD team says, “In this session, we will cover: The importance of utilizing & tracking organic marketing channels (like search) during economic downturns Why you need to measure your SEO efforts as part of your larger marketing OKRs Which SEO metrics to track and how to set growth-oriented KPIs for organic search... [...]
Your content plays a crucial role in achieving higher search engine rankings. Watch Ahrefs’ video ‘Content Writing for SEO: How to Create Content that Ranks in Google’ to create content that ranks in Google. The Ahrefs team says, “In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.” Ahrefs [...]
Transparent, precise, and reliable forecasting is a great, proven way of aligning sales, SEO specialists, and customers. Search Engine Journal is hosting a webinar ‘How To Forecast SEO Outcomes With Better Precision & Transparency’ on Wednesday, August 31, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how to forecast your SEO strategy, one that your shareholders can trust and confirms your SEO’s value. You’ll learn how to: Prove the business value of your SEO proposal. Easily connect SEO objectives to business outcomes. Utilize data to confirm SEO’s... [...]
SEO plays an important role in your business growth. It helps you reach your potential customers through the web. Search Engine Land contributor Danny Goodwin has published an article highlighting six fundamental truths about SEO. He says, “Applying these six SEO truths will help you achieve next-level website performance, according to Bruce Clay, the founder and president of digital marketing optimization firm Bruce Clay Inc., who spoke at SMX Advanced. 1. SEO needs to be a strategic initiative across the company The entire organization participates in SEO. It starts at the leadership level... [...]
Kevin Indig has published an article highlighting five examples of product-led SEO and how they are different from each other. He says, “Originally coined by Eli Schwartz and his book of the same name, Product-led SEO is an aggregator strategy, and there different types. Some companies achieve this with user-generated content, others with integrations or apps. In this post, I highlight five different examples and types of product-led SEO. Examples of product-led SEO Figma – UGC Design tool Figma is an archetypal example for aggregators that drive product-led SEO through user-generated... [...]
An animated GIF is a graphic with multiple images that loop one after another creating motion. It is popular for social media memes. Practical Ecommerce contributor Ann Smarty has shared some useful tips SEO for Animated GIFs. She says, “Optimizing an animated GIF for organic search rankings is more or less the same as an image. Google can understand the meaning of many images. But adding text remains helpful for sending relevant signals. Start with an image file. Insert alt text and an image title, as search-engine crawlers read both fields. Choose keywords carefully. An image title... [...]