E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal is hosting a webinar ‘The Evolution Of Search & SERPs 2024’ on Wednesday, November 29, 2023, at 2.00 pm ET. The SEJ team says, “We’ve gathered our senior news writer and an editor, along with our leading SEO content strategist, for a live panel discussion moderated by editor-in-chief Amanda Zantal-Wiener. Together, they’ll explain the ways you can leverage the changes in search and be prepared for its evolution next year. You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. The... [...]
Google Bard is a conversational AI chatbot that uses machine learning (ML), natural language processing (NLP), and generative AI to understand user prompts and provide text responses. Google developed Bard to simulate human conversations. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Beyond Bard: A Conversation With Google’s Yury Pinsky on AI & the Future of SEO’ featuring Yury Pinsky. Loren Baker says, “Hear about the origins and journey to Bard’s unveiling, and discover how the team behind it envisions a collaborative... [...]
Google Search Central has published a new video ‘5 Reasons for using Google Search Console’ explaining how you can improve your site performance using Google Search Console. The GSC team says, “Discover the power of Google Search Console in boosting your website’s performance! In this episode of SEO Made Easy, Martin Splitt unveils five essential features of the tool, from understanding page visibility in search results to integrating with other analytics platforms and more!” [...]
This is a reminder for the SEJ webinar to be held on November 15, 2023. With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO. Search Engine Journal is hosting a webinar ‘Emergency SEO: How To Recover When SERP Rankings Suddenly Drop’ on Wednesday, November 15, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how to navigate this common challenge, along with the best ways to assess the impact of... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How much should SEO cost’. The WIX SEO Hub team says, “How should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Harnessing Generative AI for SEO and Content Success’ featuring Alisa Scharf. The MOZ team says, “So my talk today is about harnessing generative AI for content and SEO success. So AI is here. How do we feel about it? We’re talking to a lot of people at Seer, and people are feeling different ways about it. Some people are feeling really skeptical about it, and they’re really worried that the outputs from generative AI aren’t going to comply with EEAT principles. That’s experience, expertise,... [...]
Content Marketing Institute has made available a replay of its webinar ‘How to Boost SERP Rankings: The Role of Topic Clusters & Pillar Pages’. The CMI team says, “The world of SEO and content marketing moves fast. To stay competitive and maintain top rankings for your content, you have to keep up with the latest strategies and signals search engines value most. Join this upcoming webinar to learn how topic clusters and pillar pages work and why your content marketing strategy isn’t complete without them. Conductor’s SEO and content marketing experts, Alex Carchietta and... [...]
Google Search Central has published a new video ‘Features and deprecations on Steve’ featuring experiments and results in the search engine – Steve. The GSC team says, “In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine... [...]
Search Engine Land has published an in-depth article on avoiding search marketing burnout. Laura Nguyen says, “Search marketers have a unique challenge. In addition to the uncertainty and stressors, we are constantly driven by our need to maximize performance, deliver results and cope with ever-changing algorithms and platforms. The demands are exceedingly high. And all of this leads to burnout. Understanding burnout Burnout is not a myth or a sign of weakness. It’s not something we should be ashamed of or hide from. More than 89% of Americans have experienced burnout in the past year.... [...]