With Universal Analytics (UA) shutting down on July 1, 2023, it’s time to shift gears and get up to speed with Google Analytics 4 (GA4). Search Engine Journal is hosting a webinar ‘Utilizing The New GA4’ on Wednesday, July 12, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track. You’ll learn: How to read reports in Google Analytics 4. How to analyze and utilize the data in GA4. How to make... [...]
Archive for the 'Search Engine Marketing' Category
Rank Ranger has published a new episode of the In Search SEO podcast ‘ChatGTP for SEO part 3’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “Hello and welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we’re looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I’m joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: How to write better prompts What AI means to the... [...]
Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: How to identify the different types of cannibalization. How to fix the issues caused by conflicting content. How to report effectively on the issues and progress cannibalization causes. Join us for an insightful session with Pi... [...]
Search Engine Journal has made available the replay of its webinar ‘Is Content The King In Modern SEO?’. Loren Baker says, “With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy? How do you ensure your content meets the latest search standards? On May 25, I moderated a webinar with Carlos Meza, President and CEO of Crowd Content. Meza shared what it takes to form an effective content strategy while keeping up with modern times. With us spending about 473 minutes (a third of our days, almost eight hours, or at least 50% of... [...]
Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based on actual revenue. How the Google Click Identifier (GCLID)... [...]
This is a reminder for the SEJ webinar to be held on June 7, 2023. Search Engine Journal is hosting a webinar ‘How To Drive Product Page Rankings With A Funnel Of Content & Links’ on Wednesday, June 7, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, we’ll show you a full-funnel approach to drive product page rankings, using a mix of link building and SEO content marketing. You’ll learn how to: Grow product page rankings after technical & on-page SEO are solid. Connect content marketing & link building to product-level SEO KPIs. Link high-intent keyword... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Easy to Implement Tactics for Local Link Building’ featuring Greg Gifford. The MOZ team says, “Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies.” MOZ [...]
This is a reminder for the DMD webinar to be held on June 6, 2023. Digital Marketing Depot is hosting a webinar ‘Metadata, SEO, and ChatGPT: What’s DAM Got To Do With It?’ on Tuesday, June 6, 2023. The DMI team says, “In this webinar, Melissa Torres, Assistant Director of Digital Publishing for Phillips 66, and Jake Athey, VP of Sales & Marketing for Acquia, will share what content creators, managers, and users need to know to ensure you can find, use, and control your content in order to deliver maximum value. Kevin Quillen, Drupal Practice Lead and Principal Developer... [...]
Conductor has published its data featuring the ‘May 2023 SEO Industry Updates’. The Conductor team says, “Google and the search industry had some major announcements roll out in May 2023. Here are the things you need to know from the Conductor Customer Success team. Google Unveils Search Upgrades at I/O The what Google has introduced a new search experience that includes generative AI to help deliver more comprehensive results. Google is also integrating a new feature called “Perspectives” that will highlight long-form videos, images, written posts, Q&A sites, and social... [...]
This is a reminder for the SEJ webinar to be held on June 1, 2023. Search Engine Journal is hosting a webinar ‘SEO, Marketing & AI: Your Questions Answered By Our Experts’ on Thursday, June 1, 2023, at 2.00 pm ET. The SEJ team says, “In our upcoming webinar, you can find out how others are adapting to these recent changes and making the most of AI. Get the latest on: How AI is impacting search right now & predictions on the future. How SEO pros and marketers are adapting to the latest AI & Google changes. Answers to your questions on how to use generative AI and... [...]