Semrush contributor Marcus Tober has published an article on ‘The State of Search 2023’. He says, “We calculated the total traffic trend in 2022 based on the top 100,000 domains in the US from the Semrush .Trends Rank and Traffic Analytics (Clickstream data). On average, these websites received about 140 billion visits per month and, with the mid-year recession in mind, the traffic trend appeared to follow economic activity in 2022. There was a slight decline in the middle of 2022, and a recovery by the end of the year. The Search traffic trend of the same domains followed a similar... [...]
Archive for the 'Search Engine Marketing' Category
Oncrawl has published two new e-books titled ‘International SEO: Part 1’ and ‘International SEO: Part 2’. In collaboration with 18 SEO experts, the Oncrawl team has written a two-volume, detailed guide to elaborating and implementing an international SEO strategy. In this first volume, we will look at how to create a good strategy including the key steps to conducting market research and using hreflang annotations. The Oncrawl team says, “In the first volume of our e-book, we focused on the key steps to creating and putting into action your international SEO strategy.... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Newsjacking for Link Building in Three Easy Steps’ featuring Jo O’Reilly. The Rank Ranger team says, “How do you use newsjacking for link building? That’s what we’re discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O’Reilly. In this episode, Jo O’Reilly shares three steps for SEO newsjacking, including: Get ahead... [...]
Keywords are an essential element when it comes to forming a strong SEO strategy. By prioritizing them wisely, you can improve SEO performance. Search Engine Land contributor Zoe Ashbridge has published an article featuring useful tips to prioritize SEO keywords. She says, “When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords... [...]
Search Engine Journal is hosting a webinar ‘How We Built 1,000+ Links Per Month With This 6-Month Sprint’ on Wednesday, May 17, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: Creating a pilot program to test link building techniques that can scale. Selecting the link building techniques that are best for your company and resources. Understanding the methods to scale up a successful pilot. Kevin Rowe, Founder and Head of Strategy... [...]
A strong SEO strategy can help you achieve better social media marketing results, and Instagram is no exception. HubSpot contributor Lauren Pop has published an article featuring 10 techniques for increasing your Instagram reach. She says, “Think of Instagram as its own search engine. The platform has built-in search functions that act like its own mini-Google. Here, we’ll share 10 SEO techniques to expand your reach by working with the Instagram algorithm. 1. Optimize your Instagram profile. The first step you should take toward increasing your Instagram reach is to optimize your... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘E-E-A-T and Your SEO Strategy’ featuring Edward Ziubrzynski. The Rank Ranger team says, “Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? That’s what we’re covering today with a man who’s spoken on E-A-T with three E’s at Brighton SEO. He previously managed an SEO campaign that won a global search award and is currently the SEO and content manager at Swoop Funding. A warm welcome to the In Search SEO podcast, Edward Ziubrzynski In this episode, Edward... [...]
Social media SEO allows you to optimize your social profiles so you can better attract potential customers through search. SEO best practices will vary across platforms. HubSpot contributor Aliza Mayer has published an article featuring 10 social media strategies to boost SEO. She says, “If you’ve just focused purely on SEO and are ready to hone in on a complimenting social media strategy, check out our guide to social media marketing. 10 Social Media SEO Strategies 1. Social Sharing Buttons on Your Website It may seem simple, but search engines like Google are starting to use social... [...]
MOZ has published a new Whiteboard Friday video ‘How Content Is Evolving Thanks to AI’ featuring Ross Simmonds. The MOZ team says, “There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day. “The wonderful world of AI is changing rapidly. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off,” says today’s host, Ross Simmonds. “The best piece of advice that I can give anyone looking to use AI in their marketing workflows... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘E-E-A-T And Your SEO Strategy’ featuring Ed Ziubrzynski. The Rank Ranger team says, “That’s what we’re covering today with a man who’s spoken on E-A-T with three E’s at Brighton SEO. He previously managed an SEO campaign that won a global search award and is currently the SEO and content manager at Swoop Funding. A warm welcome to the In Search SEO podcast, Edward Ziubrzynski In this episode, Edward shares why E-A-T should be at the core of your SEO strategy. How AI is affecting E-E-A-T Why... [...]