Content Marketing Institute has published ‘The Complete Guide to Creating Location Pages for SEO’ explaining how to create location pages for SEO. The CMI team says, “The most pressing question local businesses ask is, “How can I get more leads to find me?” If you’re not discoverable, you can’t grow. What’s the answer? Location pages! Target the regions you serve to better rank on Google and convert more website visitors. But location pages won’t work unless you do them right. So how exactly do you do them “right”? Download this free ebook to learn: What are location... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Land has published a new guide titled ‘Your SEO guide to the ChatGPT API’ explaining how the new AI technology can help you improve SEO. Tom Demers says, “To leverage the ChatGPT API, you need to be able to access the API in the first place. ChatGPT’s parent company OpenAI has extensive documentation for using the API. If you’re looking to learn more about building a tool or interacting directly with the API there’s also a good walk-through here. You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by... [...]
Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET / Thursday, March 30, 2023, at 9.00 am ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition with the help of AI. You’ll Learn: How machine learning can increase ecommerce sales and profit through faster smart bid strategies & right-price discovery. Why faster product feed... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Audience First SEO With HubSpot’ featuring Rory Hope. Loren Baker says, “In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into SEO strategies to go beyond the basics of critical terms & topics.” Search... [...]
MOZ has published the latest episode of the Whiteboard Friday episode ‘You’re Measuring Your Branded SERP Wrong’ featuring Dominic Woodman. The MOZ team says, “Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better.” MOZ [...]
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? Search Engine Journal is hosting a webinar ‘5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy’ on Wednesday, April 5, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll learn how to: Identify your seasonal trends and how to plan for them. Report on and optimize your share of voice. Maximize... [...]
Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’. Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website’s SEO.” Q&A on Semantic HTML, Search & Google... [...]
Ahrefs has published a new guide titled ‘SEO for Multiple Locations’ to help marketers attract customers from certain geographic locations with organic search. Chris Haines says, “Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions. MLS is particularly important for businesses like restaurants, service-based businesses, or retail chains that have multiple stores with their own established presence. The benefits are... [...]
Ahrefs contributor Mateusz Makosiewicz has published an article highlighting eight important types of keywords for SEO. He says, “We’ll take a look at the types of organic keywords everyone interested in SEO should know. 1. Seed keywords Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. If lucrative keywords are the output of keyword research, seed keywords are the input. In this example, “shoes” is the seed keyword generating millions of keyword ideas in Ahrefs’ Keywords Explorer. How to find There... [...]
BrightLocal has published a new video ‘Top Tips for SEO From the Experts at Women in Tech Fest’ from Women in Tech SEO Fest 2023. Jenny Bernarde says, “With talks around SEO and data, content, careers, and more, it was an amazing day full of knowledge and inspiration. During the day, our roving reporters took the tiny microphone to hear the big ideas from those at the event. We asked everyone to share their top tips and advice for SEO at the moment. Here’s what they had to say…” BrightLocal [...]