WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘The value of valuing reviews’. The WIX team says, “When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SERP and throughout the Google ecosystem, this podcast episode gives you a comprehensive understanding of the role reviews play in organic search. Get actionable advice from Claire Carlile... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ to help you improve your SEO performance. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]

WIX SEO Hub has published the latest episode of SERPs Up SEO Podcast ‘How big of an SEO problem is duplicate content?’. The WIX team says, “What’s true and what’s not about content duplication and SEO? Mordy and Crystal discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In... [...]

International SEO is the process of optimizing a website or blog so that search engines identify which countries you want to reach or which languages you should use in your business. HubSpot contributor Eli Schwartz has published an article on International SEO highlighting how you can optimize your website for other countries. He says, “Google and other search engines are programmed to tailor results to the user’s language and geographic location.With international SEO, you can communicate to search engines that your site caters to visitors in a certain country or to those looking... [...]

Effective writing gives an edge to your marketing. It helps you to stay close to your audience and keep promoting the products and services. Copyblogger expert Stefanie Flaxman has published an article featuring four small steps to meet your big writing goals. She says, “Let’s look at four steps that shatter the fantasy of your big writing goals (for now) and help you finish a practical project. Step #1: Prioritize Prioritizing becomes eye-roll-worthy when it’s thought of as eliminating things that are important to you: Spending time with family and friends Grocery shopping Brushing... [...]

MOZ contributor Morgan McMurrayhas published a post featuring the 10 best episodes of Whiteboard Friday 2022. She says, “We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. In... [...]

Search engine marketing helps you expand your online reach and get more customers resulting into better business. Search Engine Watch contributor Michael McManus has published an article on balancing paid and organic search strategies for optimum success. He says, “Here are some practical tips to have both SEO and PPC work together. Keywords Keywords are important to both SEO and PPC as each one is reliant on them to help with creating the proper content for each strategy. They are both going to want to target the proper and relevant keywords in order to show up in the SERPs when a user is... [...]

By targeting topic clusters in your research, you can easily build a powerful collection of relevant, associated keywords. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge your keyword research through clustering. In this live session, Dave Snyder, CEO and Founder, together with Sabrina Hipps, VP of Partner Development at CopyPress, talks through how this method can improve your search... [...]

Shopify SEO is a set of search engine optimizations distinctive to the Shopify platform. When correctly applied, these Shopify adjustments help improve your store’s visibility in search engines like Google, Yahoo, and Bing. SEO Sherpa has published ‘The Complete Guide to Shopify SEO’ covering everything you need to know about optimizing your Shopify store for search engines. James Reynolds says, “From keyword research to on-page optimization and link building, I’ll walk you through everything you must accomplish (or outsource) to get your store ranking high in Google. Whether... [...]

According to MOZ, SEO competitor analysis involves researching your direct search competitors to understand their target keywords, content strategy, backlink profile, and more, for the purpose of reverse engineering the most successful elements of these tactics into your own SEO strategy. Oncrawl contributor Andrew Dunn has published a detailed article on SEO competitor analysis. He says, “To start monitoring your competitors, you first need to identify who they are and the best way to do so is conduct keyword research and identify essential queries. Ideally, you’ll use an SEO analytics... [...]