Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting issue Long term recommendations to prevent blacklisting”. Webinar Details Organizer:  Return Path Key... [...]

Ranking your site comes down to the quality and quantity of your backlinks. Clearly, the anchor text for your backlinks affects quality, but there’s such a thing as over-optimized anchor text. Natural links have a variety of anchor text; links to your site need to have the variety, too. For example, if your site has 100 backlinks, and 50 of them say ‘best coffee maker’, Google isn’t going to rank you for ‘best coffee maker’. That’s not natural, and it screams “fake backlinks”. The backlink profile of a natural authority site is much more along... [...]

Google is picky about what backlinks it favors. Get too many of the wrong kind, and your site drops in the search results and may never be seen again. What’s the wrong kind? Things like: • Buying links or Link Exchanging • Using Automated Programs or Services to create links directly to your site • Text advertisements that pass Page Rank • Low-quality directory or bookmark site links • Forum comments for backlinking • A large number of links that were created at the same time • A large number with the same anchor text In short, anything that looks like spam. Your backlinks... [...]

James Brown reports that he has found that the taboo against “reciprocal links” is not valid. If the sites that link to you are quality sites, their links are beneficial, even if you also link to them. In the first place, most traffic comes to most websites apart from Google. Google, itself, only claims that they account for 28% of a site’s traffic. So if high-value sites link to you, it’s almost entirely positive. Their customers make good candidates for your products and services. In the second place, if Google likes a site, they will tend to like the sites that they link... [...]

SEO experts have said for years that of all the backlinks that can build your search engine power, .GOV links are the best. Since .GOV sites are only available to government agencies, these sites are considered authoritative in the extreme. There are a few government sites that allow you to contribute links. These sites can be useful to build authority for your site, and you can be in control of what they say about your site. Maryam Rasool has done the research and has found 10 government sites that allow you to insert links into the site. Rasool has documented these sites in Gov Rocket. These... [...]

The latest article on ‘Website Magazine’ is titled “Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out”. Pete Prestipino says, “If you’ve been penalized by Google for violating the webmaster guidelines, (and you know who you are), consider yourself on double-secret probabtion. The next time, you could be out for good. A new video (seen below) from Google’s Matt Cutts addresses how the penalties for repeat SPAM offenders is more severe than for first timers”. Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out Website... [...]

We all have to pay more attention to the quality of the links to our site. There is no better backlink than one from an authority blog in your niche. If you are still trying to get your content ranked but something seems to be missing, you are not alone. All marketers struggle to get recognized. In the current search engine environment, the problem most marketers are having to confront is not getting enough social media engagement and links from authority websites. Social media engagement is now essential for good rankings. Without it we will never rank highly. But the open question is how do we... [...]

Backlink Commando is live. It is software that automates your backlinks to over 20 high value sites that can convey a sense of authority to your site. Backlinks are still critical to your site’s authority in the eyes of Google, Bing and Yahoo. There are three principles of good backlinking: 1. The better reputation the backlinking sites have, the more value they have for your authority. 2. The more backlinks you have, the higher your authority 3. The more variety in your backlinks, the more value they have The links created by Backlink Commando win on all three counts. It gets you a lot... [...]

Today, Sean Donahoe is making available a free report called The Backlink QuickStrike Report to promote his new product  Backlink Commando, which he releases later today. It’s a substantial 37-page report that will give you a lot of tips for beneficial backlinking. And it’s free here: The Backlink QuickStrike Report. Once you have read that report, you will have a clearer picture of what’s at stake with backlinking, and how to do it. Do it wrong and you damage your site; do it right and your site’s importance grows. The time may come when you will want to automate... [...]

Simon Crabb has been researching what it takes to get information indexed by Google. That’s important because if Google doesn’t index it, the number of readers drops dramatically. As a systematic experiment, he chose a phrase (“slick and rigorous”) that had not been targeted on any site previously, and went to work trying to target it. He tried many techniques to get his webpage indexed, most of which failed. He documents his process and how he succeeded in his Slick and Rigorous Case Study. He found that conventional wisdom is mistaken about what it takes. And he found... [...]