In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines. MOZ’s Britney Muller has published an article sharing five keyword research techniques. Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re... [...]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams says, “Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it’s amazing data to have… when it’s accurate!). The insights we can get about personas, which we can then use to power... [...]

In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message. According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various page positions. Marketing Land’s Ginny Marvin says, “Google will show bid suggestions for various page positions, even if the bid simulator is not available for the keyword. Google may show one, two or three bid suggestions depending... [...]

Keyword research plays a key role in getting a good search engine ranking. Right keywords help marketers secure good position in the search engines. According to MOZ writer Russ Jones, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills for SEO. Jones says, “Historically, keyword research has often been limited to to keyword selection. The maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword... [...]

In the latest episode of Moz.com‘s podcast series, Whiteboard Friday, Rand Fishkin addresses how to do competitive research that will provide data that will enable you to improve your own SO position by responding to what you find in the competitive data. Fishkin reports, “By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting.” Fishkin identifies five bits of data that that can be found by analyzing competitive sites and that will help you: 1. Top pages by number... [...]

Janet Driscoll Miller says, “I often teach classes on SEO, and I start my presentations off by talking about keywords. When it comes to organic search, keywords form the foundation of all of our SEO efforts. What search queries do we want our websites to show up for in search results? Everything in SEO really ties back to this fundamental pillar. The importance of effective keyword research is certainly not lost on marketers. In a November 2016 survey, Ascend2 found that keyword research was one of the top SEO tactics, but more than a third of respondents indicated that it was a difficult... [...]

Barb Palser says, “The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP already represents 7 percent of top US publishers’ web traffic, according to Adobe. As the light, fast-loading mobile format is embraced by leading social platforms, e-commerce sites and content publishers, some digital managers are... [...]

Frederick Vallaeys says, “Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.00, the advertiser may want to bid 80 percent (or $0.80) for phrase match and 60 percent (or $0.60) for broad or modified broad match. This is called “tiered bidding” or “stacked bidding.”... [...]

Felicia Crawford says, “Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about how to accomplish your SEO goals, and it got us thinking. Moz is an educational resource, it’s true, but we also offer a suite of tools (both free and paid) that can help you achieve those goals. Why not provide a space for those two things to... [...]

Beth Hayden says, “Keyword research is always a hot topic in content marketing circles. It’s one of those subjects that never goes out of style — because wise content marketers know that using the right words in their content will give them a big edge over their competition. Wondering how to find the “right” words to optimize your business’s content? Here are three quick tips for solid keyword research. 1. Discover the language your prospects use when they talk about your topic My friend Shawn, whose company Clear Harmonies creates custom a cappella arrangements for vocal groups,... [...]