IM NewsWatch has taken Overnight Rankings to The Proving Ground. This a report of our findings. If you want to have marketing success, the basic principle successful marketers use is “enter into the conversation in your audience’s mind.” In a chapter titled “Minds Don’t Change”, in his book, The New Positioning, Jack Trout gives example after example of marketing campaigns that were intended to change the way people think. Most multi-million dollar campaigns taking this approach were failures. Solo entrepreneurs and small businesses can’t afford multi-million... [...]

Rand Fishkin says, “Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today’s Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward”. Keyword Research and Targeting Without Exact Match – Whiteboard Friday MOZ Blog  [...]

Chow says, “Ok, I think it is time to review how to make a proper keyword list for your PPC campaigns.  This may seem like a simple thing to do, but in reality, most people are missing the boat on a few things.  Lets take a look at all of the angles and make sure that you are doing what needs to be done. Everyone here should know about the 3 different ways people are making their keyword lists.  Ask yourself, “does this look familiar?”  The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it.  Your next average... [...]

Cyril Gupta is giving away copies of his keyword research software ,  Keywords Goldmine Jeet, for two days, as a part of his promotion for his new software,  Video Jeet. He wants people to watch the demonstration of the new software, so he incents you (a.k.a., ethically bribes you) to watch it by giving you the license to the research software when you do. You can see this demo video for Video Goldmine Jeet first.  [...]

The latest article on  ‘Marketing Land’ is titled “What Can Keyword Planner Tell Us About Mobile Search Behavior?”. Bryson Meunier says, “If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device. But mobile keywords are back! Well, sort of, as it’s not exactly what we had before. If you haven’t heard, Google recently... [...]

The latest VerticalResponse blog post is titled “How to Pick Effective Keywords”. Derek Overbey says, “In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse, shows you how pick effective keywords for your blog post or your web page. By using Google Webmaster Tools, you can discover keywords and phrases that visitors are using to access your website or blog. This is helpful when coupled with creating content or developing landing pages for your website. Let’s show you how... [...]

The latest MOZ blog post is titled “New Title Tag Guidelines & Preview Tool”. Dr. Peter J. Meyers says, “Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven length limit, but first, a new tool… Title tag preview tool (2014 edition) Pardon the reverse order of this post, but we wanted to put the tool first for repeat visitors. Just enter your title and the search query keywords (for highlighting)... [...]

The latest MOZ blog post is titled “Keyword Targeting, Density, and Cannibalization – Whiteboard Friday”. Rand Fishkin says, “Enough has changed about keyword targeting that it’s high time we offered a refresher. In today’s Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization in today’s world of search“. Keyword Targeting, Density, and Cannibalization – Whiteboard Friday MOZ Blog  [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Racjel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Rachel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]