Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand Keywords In 2025?’. He says, “The most common keyword marketers will include in their strategy is the company name. But depending on search demand, there may be additional keywords that are included. Such as: Brand keyword + product. Brand... [...]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results. MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’ He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality of keywords If you hit up your favorite... [...]

Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement. Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords for SEO. He says, “Big websites with big budgets—coupled with Google’s current preference for large brands—can make many keywords difficult to rank for. One way in is to identify and rank for trending keywords before these big sites... [...]

Keyword intent reflects the purpose behind a user’s search query, whether it’s informational, navigational, or transactional. Understanding keyword intent helps create content that aligns with user needs, improving search relevance and engagement. MOZ contributor Jo Cameron has published an article answering the question “What Is Keyword Intent and How Does It Impact Your Conversion Rate?”. She says, “There are four primary types of keyword intent: informational, commercial, transactional, and navigational. Informational keyword intent  Users with informational intent... [...]

AI for keyword research automates the discovery of relevant, high-traffic keywords by analyzing search patterns and competitor data. It enhances SEO strategies by providing accurate insights, saving time, and predicting emerging trends. Digital Marketing Institute has published a new video ‘Using AI for Keyword Research’. Joe Williams says, “One of the biggest mistakes marketers can make with SEO is aligning content with the wrong keywords. That’s what makes keyword research so important. AI tools can optimize your keyword research by looking at search intent, brainstorming... [...]

Multilingual SEO and keyword research involve optimizing content for different languages and regions, ensuring that keywords resonate with local audiences. This strategy enhances global reach by improving visibility in diverse markets and search engines. Sitebulb contributor Veruska Anconitano has published an article explaining multilingual SEO and keyword research. She says, “In this article, I’ll guide you through tackling multilingual keyword research and SEO to help your business reach a global audience effectively. From the initial considerations to the effective step-by-step process... [...]

A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The Semrush team says, “In this video, we’ll show you how to create a topic cluster strategy that goes beyond publishing a few random articles. You’ll learn how to develop a content plan that consistently covers all aspects of your chosen topic,... [...]

Using AI for keyword research allows marketers to uncover high-impact keywords by analyzing vast datasets quickly, identifying trends, and predicting user intent. This enhances SEO strategies by focusing on keywords with the highest potential for driving targeted traffic. Semrush has published a new video ‘Find Your Top Keywords with AI’. The Semrush team says, “Ever wondered how to identify the best keywords, specifically for your website? We’re walking you through how Semrush personalizes these metrics specifically for your domain, giving you an edge over competitors.... [...]

Keyword research is crucial for understanding what your audience is searching for, enabling you to optimize content for visibility and relevance. It helps in driving targeted traffic to your site, improving both SEO and user engagement. MOZ has published the latest Whiteboard Friday video ‘6 Underrated Keyword Research Methods’ featuring Sofia Tyson. This video covers the following: Target competitor-branded keywords Use listening and intelligence tools Implement structured feedback groups Apply modifiers to seed keywords Map content to funnel... [...]