MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Reputation Management SEO: How to Own Your Branded Keywords in Google’. The MOZ team says, “A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively”. Reputation... [...]

Internet and search engines are the main tools that help businesses reach out to masses. No business can afford to ignore search engines nowadays. With right keyword selection and content, it is easy to persuade the search engines and get higher rankings. Entrepreneur contributor Chris Porteous has shared four keyword search strategies that can help grow your business. Porteous says, “While there is no one right answer to how you determine which keywords to use, there are keyword search strategies that can help you figure it out. At My SEO Sucks, we’ve learned that comprehensive keyword... [...]

The Digital Marketing Depot has published a white paper titled ‘Keyword Discovery and Expansion with Competitive Intelligence’. It discusses the techniques to find and use effective keywords in search. The DMD team says, “The discovery of new revenue-driving keywords is a continuous challenge in search advertising, especially for enterprise businesses who may already be advertising on large volumes of existing keywords. This white paper from Adthena outlines how current analytical techniques such as comparative Venn diagrams are limited in refining keyword data, and presents a... [...]

The second generation of the Traffic Xtractor software is now available. Use it to find keywords that you can rank for, possibly even on page 1. This software builds your rankings both on Google and on YouTube. And now, in version 2.0, in Bing. The added advantage of this new software is that with it, you can build your rankings without requiring any backlinks so you can start generating traffic right away. That’s worth repeating: It finds Zero Competition keywords that you can rank for in minutes, without creating a single backlink. So, for example, imagine being able to upload a simple... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target”. Which of My Competitor’s Keywords... [...]

MOZ has published the new episode of Whiteboard Friday featuring Rand Fishkin who talks about improving keyword research. The MOZ team says, “One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. In today’s Whiteboard Friday, Rand explains the concept of the “keyword universe” and shares his most useful... [...]

Keyword research is vital to secure right SEO opportunity. With effective keyword research you can drive more traffic and secure more customers. Search Engine Land columnist Andrew Dennis has shared dive keyword research techniques for advanced page-level keyword research. Dennis says, “Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need. However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking... [...]

In SEO, keyword research plays an important role. With right keywords you can reach the targeted consumer base through search engines. MOZ’s Britney Muller has published an article sharing five keyword research techniques. Muller says, “You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you’re not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they’re using, and what questions they’re... [...]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams says, “Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it’s amazing data to have… when it’s accurate!). The insights we can get about personas, which we can then use to power... [...]

In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message. According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various page positions. Marketing Land’s Ginny Marvin says, “Google will show bid suggestions for various page positions, even if the bid simulator is not available for the keyword. Google may show one, two or three bid suggestions depending... [...]