MOZ team says, “Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today’s Whiteboard Friday”. What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday MOZ  [...]

Ann Smarty says, “It can be easy to get locked into a pattern when it comes to keywords and concepts in marketing. You find what works, and it works for awhile, so you stick to it. The problem is that it won’t work forever. By the time you begin to see results tapering off, you have to scramble to research new ones. You end up losing ground that way, and have to make it up while establishing a new path to exploit. Your best bet is to continuously research both keywords and concepts that are beneficial to your brand. Keeping up to date and experimenting as you go will keep your progress... [...]

Some Amazon affiliates do quite well by specializing on a particular niche and offering a range of products specifically for that niche. The better your niche, the more they earn. Mo Miah and his team have created new software that will help you find niches that are designed to create a good income for you. It’s called: InstaNiche Pro. Your niche should be selected based on keywords that are frequently searched that have low competition from other marketers that target them. Miah’s new software finds keywords like that. And it classifies each keyword it finds as either low competition,... [...]

Dudley Carr says, “At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog: “To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPages and SuperPages (for example). And listings that were “fixed” magically get unfixed weeks later... [...]

Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for “taylor swift downloads,” because he heard that gets a lot of traffic. Maybe I’m exaggerating. Keyword discovery is a critical process, but what we’re left with at the end is a... [...]

Sarika Pariwal says, “Long-tail keywords can help even smaller and newer websites to “steal” traffic away from the big and established players. All it takes is some intelligent keyword research and content creation. So here’s a lowdown on the what, why, and how of long-tail keywords. What Keyword phrases that typically contain 3-4 or more words are known as long-tail keywords. They tend to show a more specific search intent on the part of the searcher, narrowing down the results to only the most appropriate. These keywords are less general than 1-2-word keywords (AKA “seed”... [...]

Trond Lyngbø says, “Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready to speak to them. You can say whatever you want, but there’s just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up and leave. What will you tell them in those crucial first moments? This is a dilemma every business owner, blogger and content producer agonizes over every day. A visitor to your website decides within a few seconds if she is going to stick around... [...]

Aaron Agius says, “It’s a common misconception that SEO and content marketing are two mutually exclusive business strategies. They’re not. In a way, it used to be true — keyword-stuffing once helped pages get ranked well, even if the content wasn’t valuable. Now, that’s not the case. Search algorithms have succeeded at offering the valuable content that people are looking for — which is the main goal of content marketing. That’s why it’s now possible, and even fairly simple, to build a keyword-driven content strategy. 1. Identify the keywords that matter most. Determining... [...]

Lindsay Kolowich says, “Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. In this post, we’ll cover the nine best... [...]

Kate Morris says, “Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, right? International expansion is more complicated than that. The ease of expansion depends highly on your business, your resources, and your customers.... [...]