The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Racjel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest article on HubSpot blog is titled “How to Do Keyword Research: A Beginner’s Guide”. Rachel Sprung says, “While Google’s kept us on our toes with all those algorithm changes they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. How you actually do it hasn’t. So in this post, I’m going to lay out a process you can use to establish a strong keyword strategy that can help you come up with and narrow down... [...]

The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead“. The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Find Keywords That Deliver Superior Web Marketing Results″. Baer says, “Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers”. 5 Ways to Find Keywords That Deliver Superior Web Marketing Results Jay Baer’s ‘Convince & Convert’... [...]

The latest MOZ blog post is titled “Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research”. Cyrus Shepard says, “Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts“. Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research MOZ Blog  [...]