The latest ‘MarketingExperiments’ blog post is titled “LPO: 2 types of security seals that can help you reduce customer anxiety”. John Tackett says, “Anxiety is one of the key elements in the MarketingExperiments Conversion Heuristic. In our Landing Page Optimization Online Course, anxiety is defined as “a psychological concern stimulated by a given element in the sales or sign-up process.””. LPO: 2 types of security seals that can help you reduce customer anxiety MarketingExperiments Blog  [...]