A landing page is a standalone web page that’s designed to persuade users to take a specific action. They are created for marketing or advertising campaigns. MOZ has published the latest episode of the Whiteboard Friday video ‘Making Industry Landing Pages Engaging for B2B Companies’ featuring Jason Dodge. The MOZ team says, “The root of your industry landing page at the end of the day should be sales enablement. So from a marketing perspective, it shouldn’t be going out to create an industry page that is just strictly purpose built to generate traffic from a search... [...]
Archive for the 'Landing Page Optimization' Category
When the Groove Marketing System was released in 2019, we became an early adopter. Earlier this year, when Groove.ai was pre-announced to Groove members, we saw potential for our work so we got on the waiting list right away. Mike Filsaime and his team told us that it would become become available in September, but they were looking for backers who would help them complete development, And they offered us a discount price as a reward. Well, its official launch is September 1, but they are still offering a special pre-launch price during August. That promise of a discount was why we invested so... [...]
PromoteLabs is running a launch-week sale on PageDyno As an online marketer, you already know one of the big keys to growing your lists and your business: You need to have attractive landing pages (sometimes called “lead pages”, or “opt-in pages”, or even “squeeze pages”). In fact, the more valuable lead magnets and engaging lead pages you have, the faster you’ll grow your list and increase your profits. Unfortunately, creating all these lead pages manually takes a lot of time. Even if you’re the best webmaster around, you’re lucky to get it done in... [...]
The landing page of a website (sometimes called a squeeze page) is the page where new visitors access your website when they arrive from clicking on a link in a search engine results page. Typically, you want the page to accomplish two things: • Indicate your capabilities for helping visitors by looking professional and offering something of value to the visitor. • Gather contact information from the visitor. The goal of the offer you make is that it is valuable enough that visitors are willing to give their contact information to get it. There is a science to creating a landing page.... [...]
Your website’s landing pages are a crucial element for improving your marketing performance. According to Marketing Land contributor Khalid Saleh, companies having 10 – 15 landing pages have gained 55% growth in the total number of leads. Neil Patel has published a new video ‘96% Of Your Landing Page Visitors Will NEVER Convert (And How to Improve That)’ to help you improve your landing page’s conversion rate. Patel says, “You’re selling a product or service, you hire a designer, a web developer to build amazing landing pages for you. You pay... [...]
A well-designed landing page helps you to present the information your visitors are looking for. It supports your business goals, improves conversions and boosts your business’ credibility. State of Digital contributor Milosz Krasinski has published ‘A Guide To The Best Landing Page Builders’. Krasinski says, “If you have a website then you probably already know that, in order for it to take flight, you need some really strong landing pages. Studies show that between 10 and 15 is the optimum number of landing pages needed to succeed and, these can include sales and product... [...]
The primary goal of a landing page is to make the visitor to take desired action. The goal could be creating a purchase, a newsletter subscription, or a brochure download. AWeber contributor Kelly Frost has shared a five step process to write and create convincing sales landing pages. Frost says, “To help you write high-performing content for your landing pages, we asked professional copywriters to share their best writing tips. Check out what they had to say. Landing page copy should help people solve their frustrations and achieve their aims. Henneke Duistermaat, Founder of Enchanting... [...]
Your landing pages work as central stage for the products or services you are trying to sell. You can make your landing page perform better with a strong copy that helps you to persuade your prospects to make a purchase. PPC Hero contributor Alexandria Nixon has shared five elements of a high converting landing page copy. Read Nixon’s article to make your landing page copy more persuasive and action oriented. Nixon says, “Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the... [...]
An e-commerce landing page is one specifically designed to drive sales by matching your visitors’ searches with your product portfolio. It explains the benefits of your product, and prompts conversion with a clear call to action. Unbounce contributor Garrett Hughes has published a useful guide to help you create incredible e-commerce landing pages. Hughes says, “The Ultimate Ecommerce Landing Page Lookbook is presented in partnership with our friends at KlientBoost, an agency that specializes in helping your ecommerce company get more from your PPC ad spend. Inside the lookbook, KlientBoost’s... [...]
Searchmetrics contributor Jordan Koene has published a new ‘Voices of Search’ podcast ‘The Perils of Over-Optimizing Website Content’. In this podcast, Koene explains the importance of optimizing your web content for achieving good search engine rankings and how over-optimization can harm your SEO reputation. Searchmetrics team says, “Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands.Topics covered include: Content optimization consistently evolves over time. Over-optimization... [...]