The latest ‘Econsultancy’ blog post is titled “AdWords scripts: scan your landing pages and put an end to errors”. Daniel Gilbert says, “Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts. Landing pages with broken URLs can wreak havoc in your AdWords account. Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. This week’s article will be an introduction to automated destination URL checking in your... [...]
Archive for the 'Landing Page Optimization' Category
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Testing green marketing increases conversion 46%”. John Tackett says, “Green marketing is a tactic built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly have an impact on customer purchase behavior? In today’s MarketingExperiments Blog post, we’ll take a look at an experiment that was featured in a recent Web clinic that put green marketing to the test. Before we dive in, let’s review the research notes on the test. Background: A... [...]
The latest article on HubSpot blog is titled “A Go-To Guide to Screwing Up Your Landing Pages”. Lindsay Kolowich says, “Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page — you have to build each component thoughtfully and strategically. To get people to convert on your website, the conversion process needs to be a) easy,... [...]
The latest article on HubSpot blog is titled “6 Reasons People Aren’t Filling Out Your Landing Page Forms”. Ginny Soskey says, “Even though I’m a marketer, one of my least favorite activities is filling out forms on websites. Google’s AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda. Still, if you want to grow your business, website forms are part of the gig. Your job is to make sure your forms are ones people actually fill out. Below are six very common reasons... [...]
The latest MOZ blog post is titled “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read”. Oli Gardner says, “If you’ve ever been bored while reading a blog post, your life just got better. If you’ve ever wanted to learn about conversion rate optimization, and how to design high-converting landing pages, without falling asleep, you’re in the right place. Buckle up, and prepare to be entertained in your learning regions“. The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read MOZ Blog [...]
The latest article on HubSpot blog is titled “What Is a Trust Seal, and Does Your Landing Page Need One?”. Ginny Soskey says, “So you’re reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that’s the proper length? Check. Customized “submit” button? Check, check, check. Then you see “trust seals.” You stop. You’re not sure what that means or if you need to include them on your landing page. The other suggestions seem simple — this one’s out of left field. So... [...]
John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”. Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates, for a myriad of reasons. When a user clicks on your ad (yay! your ad text worked! your call to action was perfect!) you need to keep them hooked. Here are some tips to do so: 1. Make sure the most crucial information is posted where users can... [...]
The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”. Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave. The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Multi-product page increases revenue 70%”. John Tackett says, “Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In today’s MarketingExperiments Blog post, let’s look at a recent test that not only increased revenue, but also increased our understanding about customer behavior. Before we dive in, let’s get a little background research information on the test. Background: An independent... [...]
The latest article on HubSpot blog is titled “13 Solutions to Your Most Common Landing Page Problems”. Ginny Soskey says, “On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right? For a bare bones landing page, that is enough — but you could lose out on valuable traffic, leads, and customers if you’re just shooting for bare bones. Think of this post as the first step of your... [...]