Lindsay Kolowich says, “Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads. So how do you actually optimize your page? Which parts should you choose to change up to get the best results?”. A Simple Guide to Optimizing Your Landing Pages HubSpot... [...]

Adam Franklin says, “Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn’t reconnect with any of them once you head home, you would’ve left real money on the table. Of course, this specific situation is all hypothetical … but it’s not so different than what’s happening on many people’s websites every day.... [...]

Daniel Burstein says, “Anytime we share research about overall conversion rate benchmarks, I give the same caveat – while it’s helpful to understand conversion rates for your peers, the bigger question you must ask yourself is how to improve conversion rates on your own landing pages and in your own funnels. Is there a methodical way to increase conversion? While marketing has tended to be dominated by the marketer with the “golden gut” or the star direct response copywriter, other disciplines in the enterprise – from manufacturing to IT – have developed methodological processes... [...]

Lindsay Kolowich says, “Wouldn’t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something works for other companies doesn’t mean it’ll work for you. While best practices can give you a great jumping-off point, if you really want your business to be successful, you’ve got to put these best practices to the test. Your company is different, your sample... [...]

Barney Garcia say, “Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. According to Wordstream, some of the questions you should ask yourself include, “What is my end goal? Who is my audience? Where are... [...]

John Tackett says, “I’m sure most of you have heard the old proverb: The road to ruin is paved with the best of intentions. In fact, if you have a different version of it, feel free to share it in the comments below. The proverb is a great example of the subtle dangers in optimizing a process with no perspective on how the big picture is potentially impacted by those changes. In this MarketingExperiments Blog post, I wanted to take a close look at a checkout process experiment and what we can all learn from this company when it comes to identifying the subtle dangers in optimization that often... [...]

Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Sam Kusinitz says, “Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you need to check out examples from lots of... [...]

Hunter Boyle says, “If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of small business marketers and entrepreneurs need a helping hand to get started. Clay Collins knows that feeling. It’s why he co-founded LeadPages, a popular landing page tool that makes testing more accessible (and integrates with AWeber). In advance of our July 15th optimization webinar with LeadPages, we asked Clay about his company’s origin story, takeaway lessons... [...]

The latest MOZ blog post is titled “New Landing Pages Report in Moz Analytics”. Jay Leary says, “There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in onbroader implications and alternative strategies. When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and  even SEM planning have become harder to execute”. New Landing Pages Report in Moz Analytics MOZ Blog  [...]