Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components... [...]

Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page for better subscription rate. Montesa says, “Let’s face it: the average attention span is shorter than ever – eight seconds, to be exact. So when you craft large blocks of text, you risk lower engagement and fewer conversions. As a result,... [...]

Paul Cheney says, “I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, ‘If I am the ideal customer, why should I purchase from your organization rather than any of your competitors?’” If the answer to that question is not an ultimate reason, your business or product does not... [...]

Daniel Burstein says, “If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives have a fundamental similarity. The objective of a landing page is to help a customer make a decision And yes, that objective usually skews towards the get them to buy/donate to/download something. But by taking a customer-first marketing approach to your... [...]

Beth Hayden says, “It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I was familiar with certain landing page “rules” — like writing compelling headlines, testing different button colors, and eliminating distracting design elements — but other than that, writing the copy seemed like some magical activity. But... [...]

Nikki Gilliland says, “With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday. However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be? Here’s a closer look at the opportunity it presents, as well as how retailers can best capture consumer interest through organic search. What happened last year? Despite murmurings that consumers are becoming fed up of Black Friday madness – and some retailers like Rei even taking a stance against it – last year’s... [...]

Assaf Dudai says, “Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? Absolutely! Would you tell Stephen King that enough horror stories have been written already? No, you wouldn’t. So until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing, sharing and arguing the merits and faults of every element of the landing page. In that spirit, here are three ways you can improve landing pages. 1. Start nurturing right away in the ‘thank you’ screen We’ll... [...]

Khalid Saleh says, “There are few things more important for conversion rate optimization than your landing page copy. If your landing pages are struggling to turn visitors into leads, there’s a very good chance it’s because of your copy. More often than not, marketers are guilty of making several copywriting mistakes, and they don’t even know it. In this post, I’ll show you three copywriting mistakes you are probably making on your landing pages — and how to correct them. 1. Your copy focuses on features, not benefits Features tell your audience what your product is about. Benefits... [...]

Brent Knauff says, “Assuming you don’t live in a shell, you have probably seen or heard of the Teenage Mutant Ninja Turtles. They’re the immensely popular superhero group that began as a comic in the 80s, and reached peak popularity in the 90s, and to this day, maintains a cult following with children and adults alike. Even as fun and interesting as the premise is, we can still ask the question: Why have they stayed so popular over the years? My take is it’s because of the characters. The dynamic brothers, consisting of Leonardo, Raphael, Donatello and Michelangelo, have so much variety... [...]

Perry Marshall says, “Especially when you’re paying per click for your Google ads, the conversion on your landing page is the most important part of the process. Why? Because if you’re only paying when someone clicks on one of your ads and goes to your landing page, it’s the landing page that’s going to make or break your campaign (we’re assuming here that your keywords and ads aren’t completely out of whack). So you better be darn sure your landing page(s) effectively and efficiently convert visitors into quality leads for your business. Any pay-per-click (PPC) manager can... [...]