The latest MOZ blog post is titled “Local Landing Pages: A Guide To Great Implementation In Every Situation”. Miriam Ellis says, “Do you keep seeing terms like “city landing pages” and “service area pages” mentioned on Local SEO blogs and find yourself wondering if this form of marketing is a good match for your business? The topic of local landing pages has been super-active in the Moz Q&A Forum recently, and I’ve written this post to honor all of these great questionswe’re getting. This guide defines different types of local landing pages and identifies... [...]
Archive for the 'Landing Page Optimization' Category
The latest article on HubSpot blog is titled “Completely Preventable Ways You’re Sabotaging Landing Page Conversions”. Larry Kim says, “If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, theconventional wisdom around conversion rate optimization, aren’t enough? We recently took a deep dive into... [...]
The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”. Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away. But there’s only so much time in the day —... [...]
The latest article on HubSpot blog is titled “8 Brilliant Landing Page Examples You Need to See”. Ginny Soskey says, “Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate... [...]
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Radio buttons vs. dropdowns”. John Tackett says, “Radio buttons or dropdowns? The question is arguably on the borderline of arbitrary, but as we discovered, this choice is far more important that one might think. During a recent Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of an experiment that put button options to the test. So, let’s take a closer look at the research notes for some background information on the test. Background: A large people search... [...]
The latest ‘Web Marketing Today’ blog post is titled “Landing Page Analysis in Google Analytics”. Melissa Mackey says, “Business websites typically have conversion goals for their visitors to act on. Whether it’s purchasing a product, filling out a form for more information, or signing up for a webinar, the initial step in the path to goal completion is a landing page, the first page a visitor encounters on the site. Google Analytics measures the effectiveness of this first impression by calculating the number of goal completions — i.e., “Goals” created in Analytics — against... [...]
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page. But first, let’s review the research notes for some background information on the test. Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]
The latest ‘MarketingExperiments’ blog post is titled “Blog Analytics: How do you measure the company blog’s performance?”. John Tackett says, “Measuring the performance of your company’s blog is not easy. In truth, I would say the endeavor is an exercise in the illusive. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. There are different topics covered in blog posts, the appeal of those topics to your audience, add in the frequency of posts and multiple authors, and any true measurement becomes difficult, if not impossible... [...]