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Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords. Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’. The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to... [...]