The latest The SERP’s Up SEO podcast episode is titled ‘Will your audience actually care? How to gauge interest’. The Wix team says, “How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvile DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience... [...]
Archive for the 'Search Engine Marketing' Category
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript.” [...]
SEO and content marketing templates streamline the creation of optimized, high-quality content by providing structured frameworks for strategy, keyword integration, and formatting. These tools save time while ensuring consistency, relevance, and improved search visibility. Ahrefs contributor Louise Linehan has published an article featuring 21+ SEO & content marketing templates. She says, “Below, you’ll find our gold standard content templates— some for blog post creation, some for SEO reporting, and some for everything in between. Each one has been specially developed by our team... [...]
Website migration involves significant changes to a website’s structure, design, or domain, which can impact SEO if not managed carefully. Proper planning, redirects, and monitoring are essential to preserve rankings and maintain organic traffic during the transition. Search Engine Journal contributor Dan Taylor has published an article on how long should an SEO migration take. He says, “When we ran this study in 2023, we looked at 171 migrations and found that it took 229 days (on average) for third-party tools to reflect organic traffic for the new domain to return to the same pre-migration... [...]
With Google’s continuous updates and expansions of their generative AI SERP features, you might be wondering how this impacts your business and how to adapt your SEO strategy to thrive in this evolving landscape. Search Engine Journal is hosting a webinar ‘AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO’ on Wednesday, January 15, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest... [...]
Wikipedia significantly influences SEO by providing authoritative backlinks and driving traffic through high-ranking, credible content. Its visibility on search engines makes it a valuable tool for enhancing online reputation and discoverability. Search Engine Journal contributor Matt G. Southern has published an article on Wikipedia and SEO. She says, “We will also explore how to add insights from Wikipedia into your SEO strategy without breaking its terms of use. Wikipedia Guidelines & SEO Wikipedia has strict rules about what content it allows. These rules include being notable,... [...]
Keyword-first content focuses on optimizing for specific search terms to drive visibility, while topic-first content prioritizes broader subject relevance to engage audiences deeply. Combining both strategies can enhance SEO performance and user satisfaction. Orbit Media Studios has published a new video ‘Keyword-First vs Topic-First Content: The Two Ways to do SEO’ featuring Andy Crestodina. The Orbit Medi team says, “By the end of this short video, you’ll see the difference clearly and you’ll know, in that moment of truth before you write a single word, which mode you’re... [...]
Ahrefs has published a new video ‘The Digital Marketing Industry’s Biggest Myths Exposed’. The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.” Ahrefs [...]
In 2025 and beyond, SEO remains essential for improving online visibility and driving organic traffic to websites. As search engines evolve, staying ahead with optimized strategies will be key to maintaining a competitive edge and reaching target audiences effectively. Search Engine Journal contributor Greg Jarboe has published an article featuring 10 strategic SEO insights and tactical advice for 2025 and beyond. He says, “According to Sun Tzu, an ancient Chinese military strategist, “Tactics without strategy is the noise before defeat.” And far too many SEOs have spent too little time... [...]
Enterprise SEO platforms provide comprehensive tools for large-scale website optimization, offering insights into search engine performance, keyword rankings, and competitive analysis. MarTech has published ‘Enterprise SEO Platforms: A Marketer’s Guide’. MarTech’s latest publication of “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 78-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will... [...]