Topical authority is a measure of authority you earn through quality content. More high-quality, informative articles mean more people will trust your website as an authoritative resource on a specific subject matter. With topical authority, you can increase rankings and improve organic traffic. Search Engine Journal’s Loren Baker has published an article explaining topical authority and how it works. He says, “Well, as we mentioned, topical authority helps with SEO and ranking higher for top search engines. Therefore, content creators must add topical authority to their content creation... [...]

301 redirects are HTTP status codes that indicate that an old URL should be redirected to a new location on your site. 301 redirects are useful because they allow users who arrive at one page on your site to automatically be taken to another. iloveseo.com contributor Brian Harnish has published an article highlighting the 301 redirect mistakes that can harm your website. He says, “While there are best practices, if you’re not aware of all of them, you may run into 301 redirect mistakes. Sending All 301 Redirects to Your Homepage Don’t send any and all 301 redirects back to your homepage.... [...]

SEO is one of the most important processes you need to master to get higher Google search rankings. iloveseo.com contributor Brian Harnish has published an article highlighting some outdated SEO techniques you should stop using. He says, “Most SEO professionals begin their SEO campaign with keyword research. But, this is a place where things can go wrong quickly. If you get too deep into the weeds, and don’t figure out where you went wrong in the beginning quick enough, you can easily derail your keyword research. This is especially true if you are not focusing on topics and instead focusing... [...]

Mobile SEO is the practice of optimizing a mobile site so that it ranks highly in search engines but is also aligned to the user experience of someone using a handheld device. BrightEdge has published an in-depth article on Mobile SEO, explaining why it’s important and how to optimize your website in 2022. Andrew Riker says, “We’ve compiled this mobile SEO optimization checklist, which will ensure that your site is mobile-friendly and has the best possible chances of ranking. A solution like BrightEdge can automatically monitor these optimization factors and alert you when key insights... [...]

Neil Patel has published a new video ‘SEO For Beginners – The Easiest Way to Build Links’ explaining the SEO process for beginners. He says, “SEO for beginners. The easiest way to build links. Links are the hardest factor to manipulate when it comes to SEO, and without them it’s almost impossible to rank at the top of Google. But before I teach you the easiest way to build links, let me break down how they work.” Neil Patel’s Blog  [...]

Rank Ranger has published the latest episode of In Search SEO Podcast ‘5 Things You Should Know about SEO on the Edge’ featuring Chris Green. David says, “Today we’re going to be having a look at how you can improve the quality of your SEO lives by conducting more of your business on the edge with a jump roper, who enjoys scratching his beard thoughtfully while sipping on coffee, and whiskey, or maybe ideally, an Irish Coffee. He is the trainer, speaker, and solver of search problems. A warm welcome to the In Search SEO podcast, senior SEO consultant, Chris Green. The five... [...]

SEO is one of the most helpful tool for drawing more people to your website and, by extension, your brand. Programmatic SEO is a tool that lets you create large numbers of pages using specialized code. Oncrawl contributor Nick Brown has published ‘A comprehensive guide to programmatic SEO’ explaining programmatic SEO. He says, “With programmatic SEO, you can ensure you’ve got a dedicated page for every category, product, and/or service available on your website. You also get to avoid creating each of these pages yourself, which saves time, money, and effort. Since each of these... [...]

Kevin Indig has published an ‘SEO strategy case study: Instacart’. It highlights Instacart’s strategic SEO choices and how it could unlock new growth. He says, “Picking the right SEO strategy is not a one-time decision. Growth is a series of S-curves, and every time a local maximum is reached a new strategic SEO decision needs to be made to unlock incremental growth. One great example of a company that made several smart SEO strategy decisions is Instacart. Instacart’s aggregator growth Instacart is a marketplace aggregator with an inventory of stores and products. The... [...]

Boolean Operators are simple words (AND, OR, NOT or AND NOT) used as conjunctions to combine or exclude keywords in a search, resulting in more focused and. Search Engine Journal contributor Roger Montti has published an article explaining why it is important to use boolean search operators for SEO. He says, “Boolean search operators are useful because they can make a search granular and specific. But the Boolean search can also broaden a search to find even more data. Ultimately, Boolean search operators are important because they are powerful methods for controlling what Google shows in... [...]

Search Engine Journal has published a new e-book ‘Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths!’ explaining search engine ranking factors. Ben Steele says, “In this ebook you’ll find: Answers that make you feel 100% sure that something is a confirmed ranking factor that Google uses in its algorithms. We lay out the evidence and let you know if there is any debate or uncertainty. Quick yes or no answers about what is and is not a ranking factor PLUS the history of a ranking factor or why a myth came to be. How SEO elements contribute to overall ranking factors,... [...]