A website audit is crucial for identifying performance, SEO, and usability issues that may hinder user experience or search rankings. Regular audits ensure your site remains optimized, secure, and aligned with current digital trends. Similarweb has published ‘How To Perform an SEO Site Audit: A Complete Guide’. Limor Barenholtz says, “Done correctly, an SEO site audit will help you: Find and nullify technical issues Improve how search engines crawl your site and navigate your content Rank higher and beat your competition 1. Finding and nullifying technical issues Technical issues... [...]

Podcasts offer a powerful way to build brand authority by delivering engaging, long-form content directly to niche audiences. They foster deeper connections with listeners, driving brand loyalty and awareness. The latest The SERP’s Up SEO podcast episode is titled ‘Everything (mostly) that a marketer could want to know about podcasting’. The Wix team says, “Want to build your brand up? Start a podcast. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive... [...]

ChatGPT can enhance SEO by generating optimized, keyword-rich content that improves search engine visibility. It also assists in crafting meta descriptions and blog posts tailored to attract targeted traffic. MOZ has published the latest Whiteboard Friday video ‘5 Ways SEOs Can Use ChatGPT’ featuring Christopher Long. He says, “First one we’re gonna talk about is featured snippet optimization. ChatGPT is really, really good at creating these succinct summaries of overall topics but really capturing a lot of information within those... [...]

SEO remains vital in 2024 for increasing website visibility, driving organic traffic, and improving search engine rankings. Effective SEO strategies help businesses stay competitive by aligning content with user intent and search algorithms. HubSpot contributor Laura M. Browning has published an article featuring a step-by-step SEO tutorial. She says, “Learning SEO is a big task, and because SEO best practices change over time, international SEO consultant Aleyda Solís “highly, highly recommends that you don’t go to a single source.” It’s why on her own site, LearningSEO.io, she’s... [...]

Achieving a higher search ranking increases online visibility, driving more organic traffic to your website and enhancing brand credibility. It directly impacts business growth by improving customer acquisition and boosting conversion rates. HubSpot contributors Matt Wolfe and Nathan Lands have published an article featuring useful strategies to boost your site’s search rankings. They says, “Traditional SEO has long relied on manual keyword research, content creation, and backlink analysis to boost search rankings. With AI, however, the game has changed. SEO has entered a new phase... [...]

This is a reminder for the SEJ webinar to be held on October 2, 2024. For better or worse, brands dominate Google search results. As more results are generated by AI and machines start to understand the offline and online world, big brands are only going to get more powerful. Search Engine Journal is hosting a webinar ‘Brands Rule Google: Why Building a Brand Is Key To SEO’ on Wednesday, October 2, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we tackle the challenge of competing with dominant brands in Google search results. We’ll explain why big brands... [...]

Faceted navigation allows users to refine search results by applying multiple filters based on specific attributes, enhancing the user experience in large databases or e-commerce sites. It improves discoverability and relevance by organizing complex information into easily navigable categories. Search Engine Journal contributor Natalie Hoben has published an article featuring explaining faceted navigation. She says, “The number of highly related pieces of content continues to grow significantly, and different links may be going to all of these different versions of a page, which can dilute... [...]

In 2024, SEO and digital marketing focus on user-centric content, driven by AI tools that optimize search algorithms for enhanced relevance and personalization. Marketers leverage voice search, video content, and data analytics to stay competitive in an evolving digital landscape. MOZ contributor Jo Cameron has published an article featuring the best SEO and digital marketing podcasts in 2024. She says, “Here are the very best podcasts in SEO and digital marketing. Podcasts that have heart and tell stories of SEO and the people in the industry. They keep you informed when you’re working... [...]

Content marketing in the age of AI leverages advanced algorithms to deliver personalized, data-driven content to target audiences. AI enhances efficiency, enabling marketers to automate processes and generate insights for more engaging and relevant storytelling. MOZ has published the latest Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Ross Simmonds. The MOZ team says, “In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change... [...]

Ahrefs has published a new video ‘The Google Update That Crushed His Business Overnight’. The Ahrefs team says, “In this video, we dive into the story of Jake Boley, a fitness expert whose website lost 95% of its traffic after a sudden Google algorithm update. We’ll explore the steps and strategies he can take to bounce back from this unexpected downturn. If you’re an online business owner, SEO enthusiast, or simply curious about surviving the unpredictable world of Google updates, this video provides valuable insights and actionable tips to help protect your website.... [...]