Digital Marketing Depot is hosting a webinar ‘Embrace the Future of Content Management with a CMS Makeover’ on Thursday, August 8, 2024, at 1.00 pm EDT. The DMD team says, “Things are changing fast in digital marketing, but some concepts seem to have real staying power. Take, for example, the humble corporate blog and its editorial calendar. Studies show the vast majority of marketers rely on them… But should they? In our first-ever Take 10 webinar, we’re joined by Ryan Brock, author of Pillar-Based Marketing, as he attempts to make a bulletproof case for ditching the editorial... [...]
Archive for the 'Search Engine Marketing' Category
Google Trends provides real-time insights into search behavior, allowing users to track the popularity of topics and keywords over time. It’s a powerful tool for identifying emerging trends, understanding audience interests, and making data-driven decisions for content and marketing strategies. Google Search Central has published a new video ‘Google Trends walkthrough’. The GSC team says, “Discover how to compare search terms and topics trending in Google Search and Youtube with Daniel Waisberg, a Search Advocate at Google, and Hadas Jacobi, a software engineer... [...]
Links play a crucial role in improving organic search results by signaling content relevance and authority to search engines, thus boosting a site’s ranking. High-quality backlinks from reputable sources enhance credibility, driving more traffic and improving visibility in search engine results pages (SERPs). MOZ has published the latest Whiteboard Friday video ‘How Links Impact Organic Results and Local Packs’ featuring Joy Hawkins. In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching... [...]
Canonical URLs are used to indicate the preferred version of a webpage when multiple URLs have similar or identical content. They help search engines avoid duplicate content issues, improving SEO by consolidating ranking signals to a single URL. Semrush has published ‘Canonical URLs: A Beginner’s Guide to Canonical Tags’. Rachel Handley says, “Canonical tags are a valuable deduplication tool. They can resolve issues with duplicate content (or near-identical pages) you need to keep. For example: American English and British English versions of the same page Parameterized... [...]
Search Engine Journal contributor Angie Nikoleychuk has published an article featuring useful insights from the State Of SEO Report. She says, “In 2023, 13.8% of SEO pros said content creation was the top challenge for SEO professionals. However, in 2024, 22.2% (up from 8.6% in 2023) of all SEO practitioners surveyed revealed that algorithm changes have become the primary concern. In fact, 30.2% of those we asked pointed to core and general algorithm updates as the main source of traffic instability over the last 12 months. This finding is in stark contrast to 2023, where 55.9%... [...]
Organic traffic is important because it brings visitors to your site without the cost of paid advertising, resulting in a higher return on investment. It also indicates trust and authority, as users find your content valuable enough to visit through search engines or direct links. Search Engine Journal is hosting a webinar ‘Unlocking Google: Maximizing Organic Traffic For Enterprise Ecommerce Sites’ on Wednesday, August 21, 2024, at 2.00 pm ET. The SEJ team says, “Join us live as we explore the opportunities for maximizing your organic search market on Google, and... [...]
Search intent refers to the underlying goal or purpose a user has when entering a query into a search engine. It helps determine the most relevant results by understanding whether the user is seeking information, making a purchase, or looking for a specific website. MOZ has published the latest Whiteboard Friday video ‘Search Intent and the Organic Funnel’ featuring Tom Capper. In this episode of Whiteboard Friday, Tom connects search intent to the organic funnel and how this can help guide our keyword research. MOZ [...]
This is a reminder for the SEJ webinar to be held on August 14, 2024. Assessing your website’s organic search performance against the latest industry benchmarks is essential for contextualizing data and fine-tuning your SEO & content strategies. Search Engine Journal is hosting a webinar ‘2024 Organic Traffic Benchmarks & Search Trends: How Does Your Site Compare?’ on Wednesday, August 14, 2024, at 2.00 pm ET. The SEJ team says, “Join Shannon Vize and Ryan Maloney of Conductor as they unveil the most recent organic search traffic benchmarks, trends,... [...]
Crawling in SEO refers to the process by which search engines systematically browse the web to discover and index content. Efficient crawling ensures that your website’s pages are properly indexed, improving their visibility in search engine results. Google Search Central has published a new video ‘Crawling smarter, not harder’. The GSC team says, “In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what’s challenging about crawling the web nowadays, and how search... [...]
It’s a bold claim for X Ranker 360 to make, isn’t it? Its creators took time to learn how to make it happen. Not only did they figure it out, but they also developed this automated, 4-step, web-based software to do the job for you. Starting today, you can take advantage of this software at a significantly reduced price with the launch of version 2.0. X Ranker 360 is the only online application that assures your videos will make it to Google’s first page, without wasting any of your time or effort. The idea behind this tool is relatively straightforward. Typically, people choose... [...]