This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the... [...]

SEO specialists are experts in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs), employing strategies like keyword research, on-page optimization, and link building. Their expertise helps businesses attract organic traffic, enhance online presence, and achieve long-term growth in the digital landscape. Search Engine Journal contributor Winston Burton has published an article explaining whether AI can replace SEO specialists He says, “Here’s how AI can help us become more efficient. But be careful to also acknowledge the limitations of AI.... [...]

Video search engines enable users to discover relevant video content across the web, providing a platform for seamless exploration and consumption. They utilize algorithms to index and rank videos based on various factors like relevance, popularity, and user engagement, facilitating efficient access to a vast array of multimedia content. Search Engine Journal contributor Chelly Welsh has published an article featuring the 10 best video search engines. She says, “Video content is one of the most popular forms of digital media today, and many brands are already experimenting with either YouTube, Instagram,... [...]

This is a reminder for the DMD webinar to be held on April 9, 2024. SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT. The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation... [...]

An effective SEO strategy enhances online visibility, driving organic traffic and increasing brand exposure. It is a vital component for businesses aiming to reach their target audience and stay competitive in the digital landscape. MOZ has published the latest episode of the Whiteboard Friday video ‘Aligning SEO Strategy with Client Business Goals’ featuring Anthony Barone. The MOZ team says, “In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “In the previous episode of How Search Works, Gary discussed how a web page is crawled and rendered. In this episode, Gary covers how processing and analyzing a page’s textual content, key content tags, attributes, images, and video allows Google to determine some signals that help decide whether or not a page should be indexed.”  [...]

An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The... [...]

Search Engine Journal has made available its webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’ on-demand. The SEJ team says, “You’ll learn: An overview of SERP features: what they are, why they’re important, and what’s new. How the top 5 SERP features stack up with fresh data on prevalence and share of voice. How to craft your own tailor-made SERP feature strategy to win visibility. You’ll come away knowing how to uncover strategic SERP feature insights in your space for content, competitive research, and on-page optimizations, in order to boost... [...]

Core Web Vitals are key metrics that assess user experience on websites, focusing on loading speed, interactivity, and visual stability. Optimizing these factors enhances site performance, improves search engine rankings, and ultimately enhances user satisfaction. Google Search Central has published a new video ‘Deciphering INP and Core Web Vitals’. The GSC team says, “In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and... [...]

Generative AI refers to technology capable of producing new, original content, such as images, text, or music, autonomously. By mimicking human creativity, generative AI opens up possibilities for innovation across various fields, from art and literature to product design and marketing. Search Engine Journal contributor Shannon Phelps has published a new guide ‘Generative AI Tool Guide: Transforming Your Strategy For SEO Success’. She says, “The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept,... [...]