Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘SEO & Site Migrations: Common Pitfalls To Avoid’ featuring Arnout Hellemans. Loren Baker says, “Migrations can be time consuming and stressful, even more-so when you don’t have company-wide collaboration and alignment, or when you’re worried about drops in rankings. Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans. Arnout has seen plenty of migrations go bad. Hear actual case studies on... [...]
Archive for the 'Search Engine Marketing' Category
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. Search Engine Journal is hosting a webinar ‘Trends In Paid Search: Navigating The Digital Landscape In 2024’ on Wednesday, October 18, 2023, at 2.00 pm ET. The SEJ team says, “Join us and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn The latest trends in AI and automation, and what this... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Even SEO pros need a refresher’. The WIX SEO Hub team says, “Does needing a refresher make you a bad SEO? No! Every SEO needs to revisit and familiarize themselves with certain aspects of SEO. Renew and refresh yourself this week as Wix’s own Mordy Oberstein and Crystal Carter are your guides toward refreshing your SEO knowledge. Explore how remastering past skills can enhance your professional journey. Seer Interactive founder and CEO, Wil Reynolds, chimes in to share why you should be proactive about refreshing... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘How to set SEO priorities’. The WIX SEO Hub team says, “With so many SEO tasks how do you know where to start first?! Get your (SEO) priorities in order as Wix’s own Mordy Oberstein and Crystal Carter help you bring order to the chaos with tips on how to prioritize SEO tasks. SEO priorities are not a linear equation and can differ from one SEO to another. Learn how priorities change if you’re an SEO consultant as compared to being at an SEO agency with Nicky LeRoy and Griffen Roer. The team also explores Google’s... [...]
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. Search Engine Journal is hosting a webinar ‘How To Perform Website Experiments’ on Wednesday, October 11, 2023, at 2.00 pm ET. The SEJ team says, “We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: The best time to run an experiment to get the most informative data. What to do when you don’t see... [...]
Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms curating personalized content recommendations, artificial intelligence has become an integral part of the online experience. However, amidst this era of AI domination, content creators and marketers face a formidable challenge – how to make... [...]
Watch Google’s SEO Made Easy series video ‘How to Modify Your Site Name in Google Search’. The Google Search Central team says, “How does Google Search determine a website’s name? In this episode of SEO Made Easy, Martin Splitt discusses how to structure your website so that Google Search knows what your website is about.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=DPJ0AzJSlFE’] SEO Made Easy [...]
Neil Patel has published a new video ‘Should you take every press appearance’. He says, “The question of whether one should accept every press appearance is a nuanced and strategic consideration that individuals, organizations, and public figures frequently face in the modern media landscape. In the age of 24/7 news cycles and the omnipresence of social media, there is an ever-growing demand for public visibility and engagement. However, the decision to say “yes” to every press opportunity should not be taken lightly, as it carries both benefits and potential drawbacks.” [uix_video... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create a Brand SEO Strategy’ featuring Miracle Inameti-Archibong. Miracle shares valuable insights on establishing your brand’s online identity and dominating the SERPs in this informative Whiteboard Friday. MOZ [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Be gone SEO myths!’. The WIX SEO Hub team says, “Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed? Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients... [...]