Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? Search Engine Journal is hosting a webinar ‘5 Actionable Ways To Drastically Improve The ROI Of Your SEO Strategy’ on Wednesday, April 5, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar to learn how to effectively maximize the ROI of your SEO strategy through focus and prioritization of opportunities. You’ll learn how to: Identify your seasonal trends and how to plan for them. Report on and optimize your share of voice. Maximize... [...]
Archive for the 'Search Engine Marketing' Category
Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console’. Loren Baker says, “Google’s very own Martin Splitt joined me on this very special episode of the SEJ Show to share his thoughts and opinions on various technical SEO topics, such as Semantic HTML, Google Search Console, indexing, and client-side rendering. Learn how to better leverage these powerful tools to improve your website’s SEO.” Q&A on Semantic HTML, Search & Google... [...]
Ahrefs has published a new guide titled ‘SEO for Multiple Locations’ to help marketers attract customers from certain geographic locations with organic search. Chris Haines says, “Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular SEO, with a few additions. MLS is particularly important for businesses like restaurants, service-based businesses, or retail chains that have multiple stores with their own established presence. The benefits are... [...]
Ahrefs contributor Mateusz Makosiewicz has published an article highlighting eight important types of keywords for SEO. He says, “We’ll take a look at the types of organic keywords everyone interested in SEO should know. 1. Seed keywords Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords. If lucrative keywords are the output of keyword research, seed keywords are the input. In this example, “shoes” is the seed keyword generating millions of keyword ideas in Ahrefs’ Keywords Explorer. How to find There... [...]
BrightLocal has published a new video ‘Top Tips for SEO From the Experts at Women in Tech Fest’ from Women in Tech SEO Fest 2023. Jenny Bernarde says, “With talks around SEO and data, content, careers, and more, it was an amazing day full of knowledge and inspiration. During the day, our roving reporters took the tiny microphone to hear the big ideas from those at the event. We asked everyone to share their top tips and advice for SEO at the moment. Here’s what they had to say…” BrightLocal [...]
Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements. Schema App has published an article featuring six ways to optimize your content for Google’s Rich Results. The Schema App team says, “To become eligible for a rich result, make sure your page has the content necessary to satisfy the required Structured Data properties for the type of rich results you are targeting. Google has over 32 different types of rich results, each of which can be achieved... [...]
E-commerce SEO is a free way of getting more traffic to your website by making it more visible on search engine result pages. The Upper Ranks contributor David Farkas has published ‘The Essential E-commerce SEO Guide: Boosting Your Store for Success’. He says, “If you’re running an Ecommerce business, you’re likely aware of the crucial role that SEO plays in driving traffic and sales. However, despite its importance, SEO can be a complex and ever-evolving field that can be challenging to navigate without the right knowledge and approach. In this article, we’ll dive into... [...]
SEO is a key business priority for companies that understand its value and impact. Search Engine Land has published a new white paper ‘SEO Trends and Predictions for 2023’ featuring full data analysis and a list of trends and predictions. The SEL team says, “As we head into another year of economic uncertainty, marketing leaders are under pressure to prioritize strategic investments in top-performing channels to maximize results despite most marketing budgets remaining flat for 2023. Today’s digital marketers need to stay current on the SEO and content marketing trends that... [...]
Search Engine Land has published ‘An SEO guide to understanding E-E-A-T’ explaining what is E-E-A-T, why it matters to SEO, and tips to use it to your advantage. Zoe Ashbridge says, “This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google. Levels of E-E-A-T. SEO tips for achieving E-E-A-T. E-E-A-T: What does it mean for SEO and why is it important? Trust is earned by demonstrating... [...]
Zero search volume keywords are hyper-focused long tail queries for which tools cannot provide data on search history, or have low search volume. Search Engine Journal contributor Adam Riemer has published an article explaining when to focus on the zero search volume keywords. He says, “Here are four examples to make the business case if you’re being asked, “Why would we focus on questions that nobody is searching for?” 1. You’re Building A Site Structure On ecommerce sites, and sites built for branding, the amount of core website pages and content is normally limited. By having... [...]