MOZ has published an article ‘After Google: Should SEOs Jump Ship?’ written by Tom Capper explaining his view on changing SEO landscape. He says, ” To ask what might take Google’s role, we must first ask what role it is that we’re interested in. Google is many things, and possibly part of the reason Google’s doom is so often predicted is that we’re not always talking about the same specific things. What exactly is it that search engines as a genre, and then Google, have dominated? Perhaps we might mean: The place you’d start to find a web page on a site you’ve... [...]

Entity-based SEO describes a search engine’s attempt to generate the most accurate search engine results by connecting user intent, context, and the relationship between words. Rank Ranger has published the latest episode of In Search SEO podcast ‘Six Tips to Boost Your Entity SEO’ featuring Sara Taher. In this episode, Sara shares six tips to boost your entity SEO, including: Create a topical map Decide on the page/topic Entity research Integrate entities Add internal links Add schema. https://www.rankranger.com/blog/six-steps-to-boost-entity-seo Rank Ranger  [...]

Sitelinks are the additional links visible below the main URL of the search results on Google. Search Engine Journal contributor Corey Morris has published an article elaborating on the sitelinks and how you can get them. He says, “There’s no way to tell Google to show site links or to add or delete them directly. However, you do have specific ways that you can take action and implement best practices to try to get them and manage them indirectly. Text Link Sitelinks Best Practices For organic opportunities, the best practices for getting sitelinks under a text result start with using informative,... [...]

Search Engine Journal and HubSpot have made available an on-page SEO template to help marketers save time with content planning and rank higher on Google. With this SEO template, you’ll be able to: Organize your on-page SEO strategy Coordinate pages and keywords more easily Implement key SEO elements according to best practices Track changes and results all in one place Perfect your pages as a first-time or advanced user Gain access to additional SEO resources from Search Engine Journal and HubSpot. On-Page SEO Template  [...]

Keyword research is the process of discovering keywords you can target to create relevant content for your customers, ideally for the highest value and lowest effort. Siege Media has published ‘Keyword Research: A 6-Step Guide for 2023’. Griffin Parrish says, “In this how-to guide for 2023, we’ll go over exactly how to do keyword research for SEO, how to prioritize topics, and tools you can use to help along the way. Step 1. Get To Know Your Audience While you might want to immediately jump into a popular keyword suggestion tool, doing so will skip over one of the most important... [...]

Lumar has published a new e-book ‘2023 SEO Strategy Guide: Trends to Watch This Year’ listing the key SEO trends for the year 2023 and strategies to achieve SEO success. The Lumar team says, “For businesses looking to prioritize their website’s crucial role in the new year, we’re looking ahead to the top SEO trends to watch in 2023.  In this guide, we’ll cover some of the top trends in SEO to watch in the year ahead, including: Google’s ‘Helpful Content’ update & issues with automated content generation The ongoing importance of user experience The upcoming shift... [...]

ChatGPT is in the news. This AI-powered chatbot has excellent potential for the search engine optimization process. Search Engine Journal contributor Brian Frederick has published an article highlighting six ways SEO pros use ChatGPT. He says, “Let’s look at how cutting-edge SEO pros are already using ChatGPT. Ways That SEO Pros Are Already Putting ChatGPT To Work 1. Creating Content Creating content can be a hassle, particularly if you don’t have a skilled (and humble) writer like me on staff. Can ChatGPT do this for you? Well, it can, but you should probably avoid using it to write... [...]

FAQ schema is specialized markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a rich snippet. Search Engine Journal has published ‘FAQ Schema: A Guide For Beginners’, a guide to getting started with FAQ schema and enjoying the benefits of structured data for a better presence in Google search. Roger Montti says, “There are several reasons to consider using FAQ schema.org markup that goes beyond simply gaining a better search presence. There are practical reasons for using it that can... [...]

ChatGPT is a chatbot launched by OpenAI in November 2022. It is built on top of OpenAI’s GPT-3 family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. MOZ has published a new video featuring Tom Capper on how ChatGPT will affect SEO. https://www.youtube.com/watch?v=dPB91efOx4Q  [...]

This is a reminder for the MarTech webinar to be held on January 10, 2023.  In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. MarTech is hosting a webinar ‘Paid Search Tactics That Will Give You Brand Dominance in 2023’ on Tuesday, January 10, 2023. The MarTech team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he leads an engaging... [...]