Ecommerce SEO is vital for increasing online store visibility, attracting organic traffic, and boosting sales. It helps products rank higher in search engines, leading to better customer reach and revenue growth. Semrush has published ‘The Complete Ecommerce SEO Guide for Beginners’. Aida Knezevic says, “SEO is important for ecommerce sites because it helps them get more traffic and drive sales. When your online store appears higher in search results, more people will see what you have to offer. And this can lead to more customers. Using SEO for ecommerce websites also allows... [...]
Archive for the 'Search Engine Marketing' Category
On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every element of your site within your control — from meta descriptions... [...]
SEO ranking refers to a website’s position on search engine results pages (SERPs) based on its relevance and quality. Ranking factors include keywords, backlinks, site speed, mobile-friendliness, and content quality, which influence visibility and traffic. Semrush has published ‘Your Guide to SEO Ranking and Ranking Factors’. Rachel Handley says, “SEO rankings matter in search engine optimization (SEO) because the higher you rank for a given keyword, the more likely users are to see and click on your result. On average, the #1 organic result has a 10x higher click-through... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Internal, International, and Subdomain Cannibalization’ featuring Jon Earnshaw. He says, “My name is Jon Earnshaw. I’m the Chief Product Evangelist at Pi Datametrics, and today, I’m going to be talking about a subject that has been super close to my heart for over 15 years. When I was analyzing the SERP one day, I started to discover this unusual flux. What I was seeing was content that was doing really well on page 1, and suddenly, it dropped. After a few weeks, we noticed that it wasn’t dropping... [...]
Organic search analytics involves analyzing unpaid search engine traffic to understand user behavior, optimize keywords, and improve website performance. It helps businesses refine SEO strategies, enhance visibility, and drive meaningful engagement. Content Marketing Institute contributor Dennis Shiao has published an article featuring useful strategies to battle organic search analytics in the AI era. Shiao says, “What happens when search-related data shows your organization’s content isn’t delivering? You dig deeper into data. That’s what Brian Piper does as director of content strategy... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Will your audience actually care? How to gauge interest’. The Wix team says, “How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvile DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Wrapping up 2024’. The GSC team says, “As 2024 comes to a close, we’re reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript.” [...]
SEO and content marketing templates streamline the creation of optimized, high-quality content by providing structured frameworks for strategy, keyword integration, and formatting. These tools save time while ensuring consistency, relevance, and improved search visibility. Ahrefs contributor Louise Linehan has published an article featuring 21+ SEO & content marketing templates. She says, “Below, you’ll find our gold standard content templates— some for blog post creation, some for SEO reporting, and some for everything in between. Each one has been specially developed by our team... [...]
Website migration involves significant changes to a website’s structure, design, or domain, which can impact SEO if not managed carefully. Proper planning, redirects, and monitoring are essential to preserve rankings and maintain organic traffic during the transition. Search Engine Journal contributor Dan Taylor has published an article on how long should an SEO migration take. He says, “When we ran this study in 2023, we looked at 171 migrations and found that it took 229 days (on average) for third-party tools to reflect organic traffic for the new domain to return to the same pre-migration... [...]
With Google’s continuous updates and expansions of their generative AI SERP features, you might be wondering how this impacts your business and how to adapt your SEO strategy to thrive in this evolving landscape. Search Engine Journal is hosting a webinar ‘AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO’ on Wednesday, January 15, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest... [...]