Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]

MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]

Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this Search ads guide for Google Ads, you’ll learn how to create compelling responsive search ads as people search on Google.com. 1. Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads that speak... [...]

Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’. Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The problem is, all brand awareness metrics means something slightly different. What Is Market Share? Market share is the most common and high level brand awareness metric. It’s the percent of total sales in an industry generated by a particular company.... [...]

An SEO lead is a potential client who has expressed an interest in your SEO services. They either find you first and get in touch, or you proactively reach out to them and offer your services. Ahrefs contributor Fraser McCulloch has published ‘SEO Leads: A 6-Step Guide on How to Get SEO Clients’. He says, “In this article, you’ll learn the definition of an SEO lead and the six steps to getting great leads. Step 1. Provide tailored SEO service for specific client segments The first step is creating or providing a tailored SEO service for particular industries. These services... [...]

Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips. The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight, valuable SEO tips that could increase your e-commerce website ranking in Google Search. From technical details including dealing with product variants and deals pages, to ensuring you have the right breadth of content on your site to satisfy the... [...]

Small businesses often know the importance of SEO but they don’t always know where to start. Search Engine Journal is hosting a webinar ‘Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed’ on Wednesday, August 10, 2022, at 2.00 pm ET. The SEJ team says, “Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt Salzl, VP of Sales at Manta, a Boostability company, will help you find the best... [...]

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published a comprehensive article on long-tail keywords explaining what they are and how to find them. She says, ” Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail... [...]

Search Engine Journal contributor Matt G. Southern has published an article quoting Google’s Search Advocate John Mueller on whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. He says, “It’s common to hear that WordPress is the best CMS for SEO, which may lead a person to believe they’re at a disadvantage if they choose anything else. However, Mueller confirms there’s no difference from one CMS to another when it comes to ranking signals. Read his complete response below. A CMS Is Not A Ranking Factor Google isn’t concerned... [...]

There are several elements that affect your SEO process. By keeping your SEO strategy updated, you can achieve desired results. Search Engine Journal contributor Roger Montti has published an article citing John Mueller’s interesting answer to whether linking to an insecure webpage has negative impact to SEO. He says, “Google’s Search Advocate John Mueller provided an interesting answer as to whether there was an SEO downside from linking to insecure HTTP web pages. One would think that linking to HTTP pages might be seen as a negative quality of a page because it might seem like... [...]