Chad Pollitt says, “Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time. Today, however, the Internet is experiencing a deluge of content, and many channels for content discovery are bloated. Estimates say that  more than 2.73 million blog posts are written and published daily. Many industries are experiencing a content surplus, making it even more challenging... [...]

Travis Bliffen says, “As you know, SEO is a fast changing game and falling behind can spell disaster for your website. There are, however, a handful of tips that can help you stay on top of SEO this year. 1. Schema Markup – Last year we shared tips with you about Schema markup and while at the time it wasn’t a major issue, its importance is growing in 2015. As search grows across numerous devices, Schema markup will be critical in making sure your site contents are properly understood and displayed. 2. Diversification – Ever hear “don’t put all of your eggs in one basket”?... [...]

Rand Fishkin says, “Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of you who like visuals, our friend AJ Ghergich and his intrepid team of designers created some nifty graphics to accompany the piece. Once upon a time, SEO professionals had a reasonable sense of many (or perhaps even most) of the inputs into the search engine’s... [...]

Allison Howen says, “Search Optics is shedding light on its success in 2014, as the digital marketing provider revealed that it saw 60 percent year-over-year (YoY) growth last year. According to Search Optics, this growth can be attributed to the successful launch of its Blueprint Platform, international expansion and recent acquisition. For starters, the Blueprint Platform enables companies of all sizes to quickly build their online and digital presence across desktops, tablets and mobile devices via responsive Web techniques. Large automotive manufacturers and dealerships, including Jaguar... [...]

Syed Irfan Ajmal says, “Yes, Bing! You really need to take Bing SEO more seriously this year. Here are 5 biggest reasons why I think you need Bing in Your SEO strategy: 1. Bing Is Getting Bigger The Big Bing Theory has come to fruition! With Mozilla making Yahoo its default search engine on Firefox browser, and Yahoo already being powered by Bing Search, the combined US Search Share for the Bing-Yahoo Alliance amounted to 22.9% in December 2014. Moreover, Google ‘s US search share has dropped from 77.3% to 75.2% in the same month making it the biggest drop in its share ever since Statcounter... [...]

Goving Agarwal says, “Do you suspect that Google has penalized your website? The very thought of receiving Google penalty could make your stomach gripe. Yes, it is not easy to digest the fact that all your hard work, all your SEO efforts, and all the money that you have spent on improving the ranking of your website have become useless overnight. The question however is whether Google penalty the end of the tunnel or is there any light at the other end of the tunnel. The good news is that Google penalty is certainly not the end of the tunnel. You could submit reconsideration requests after taking... [...]

Joey Taravella says, “What would you rather have: a 32-inch flat screen TV for $100 or a 72-inch flat screen TV for $150? After considering the first 32 inches cost $100, you would probably pay the additional $50 for another 40 inches. This same principal can be thought of in terms of testing and optimization, with one caveat — you have to buy the 32-inch TV first. A discovery, not a lift Many attempting to optimize and test within webpages want big lifts; however here at MECLABS Institute, we always say the goal of a test is not to get a lift but to gain discoveries about customer behavior.... [...]

Geoff Kenyon says, “Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed. This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. At the end of your audit, don’t write a document that says what’s wrong with the website. Instead, create... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]

Rand Fishkin says, “Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there’s a whole host of other areas you might look: interest-based keywords. In today’s Whiteboard Friday, Rand shows you how to find them“. Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday MOZ Blog  [...]