This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23 at 1.00 pm EDT. Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting... [...]

Erik Devaney says, “I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and cranks out results. Sooo it turns out that’s not how Google’s search engine works … at all. Like, not even remotely close. For starters (and this may come as a shock) there is no... [...]

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses... [...]

Ray the Video Guy (by the way, notice his personal branding, which explains the focus of his business and implies he is an expert on video) wants to help you get your videos ranked in YouTube and Google, while steering you away from anything that will look manipulative and might get you banned for life from YouTube. He has built Video Ranking Machine. to show you how to use YouTube for its best impact. In this training, Ray offers to show you how to use videos: • To get to page 1 in Google easily • To get targeted traffic to your website • To save money by avoiding the costs of... [...]

This is a reminder for the Return Path’s Mobile Marketing webinar on Wednesday, July 23. Return Path is  hosting a webinar featuring Henry Gutierrez and Sarah Matthews on Wednesday, July 23 at 1.00 pm EDT. The topic of the webinar is “The Ultimate Guide to Blacklists”. Return Path team says, “The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should concern themselves with the most How to know if you are listed on a blacklist Tips on how to resolve a blacklisting issue Long... [...]

Adam Hansen says, “As the need for search engine optimization professionals grows, there is a growing debate: Is it better to “learn from the trenches” or get formal training through some sort of SEO certification program? While formal education isn’t necessarily an indication of workplace competence, most employers have certain expectations in regard to knowledge, fields of study and practical application. If you have a degree in chemistry, I can assume you have a strong understanding of the sciences”. Is Getting SEO Certification Worth It? Mark Ling’s  ’Affilorama’ Blog  [...]

Christopher Ratcliff says, “I’ve recently been making a point of plunging myself deeper and deeper into the murky depths of SEO.  It’s a fascinating place that can be filled with deeply satisfying victories, bafflingly contradictory advice, black and white hat gunslingers and requires dogged determination, nerves of steel and a strong sense of routine discipline. While writing various beginner’s guides to SEO and paid search over the last year, I realised that I still had many more questions to ask, in particular how these two disciplines relate to each other. And what’s the... [...]

Ian McKee says, “As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’.  PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain. It has suited both industries, to be known this way. “Oh, yeah, we just need to curbudgle your whojamaflip. It’s absolutely essential, or you’ll get befluddled. You don’t want to get befluddled. Yes it’s an extra thirty grand.” The importance... [...]

Yael Grauer say, “Do Search Engine Optimization (SEO) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of our SEO manager Chipper Nicodemus, we`ve hooked you up with a glossary of the most oft-used words and their definitions. 301 redirect A 301 redirect is a permanent redirect of one webpage to another, passing along a majority of thelink “juice” or ranking with it. 301 stands for the HTTP (hypertext transfer protocol) status code. ALT text ALT text is a description of an image in your site`s HTML code. Spiders or bots (which... [...]

Sam Kusinitz says, “You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org — the community for marketers to connect and share — in order to create the space for inbound marketers, SEO professionals, and anyone else... [...]