Jay Venka and Joshua Zamora, experienced bloggers all, studied the SEO characteristics of blogs and found that fresh content is one of the major factors. Let your content get stale, and your rankings will drop, which results in lower traffic and lower profits. They have created the Blog Fresh Power WordPress plugin to solve this problem. This plugin refreshes old posts (you select how old) to give them new life. You can select which categories of posts you want updated, too. In the update process, it will do your choice of any or all of the following: • Add a snippet of relevant content from... [...]
Archive for the 'Search Engine Marketing' Category
The latest MOZ blog post is titled “Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research”. Cyrus Shepard says, “Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth. The trick today is turning those keywords into concepts“. Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “What SEOs Need to Know in 2014”. Manas Kumar says, “The search engine optimization world is evolving continuously, and those responsible for improving their company’s position in the search engine result pages (SERPs) must change with it. The past year has seen Google update their algorithms to make it more “user-search” friendly and to stop fraud contents from getting relevance. The important encryption changes are the inculcation of Hummingbird, Panda and Penguin with which keyword piling will no longer work.... [...]
The latest ‘Econsultancy’ blog post is titled “The Content Cycle: how to improve your campaign strategy”. David Somerville says, “Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon. After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place. The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However,... [...]
The latest ‘Econsultancy’ blog post is titled “What’s on your SEO wishlist for 2014?”. Graham Charlton says, “2013 saw many changes that affect the role of the SEO, most of which were instigated by Google. Some were good, some not so good. The final removal of keyword referral data was the most obvious inconvenience for SEOs, but Google has also been busy tweaking its search results page, with more prominence for paid ads. I’ve asked a number of SEOs for their views on the least welcome changes from 2013, as well as their hopes for the next 12 months.... [...]
The latest MOZ blog post is titled “What Should I Put on the Homepage? – Whiteboard Friday”. Rand Fishkin says, “As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site’s homepage has shifted. In today’s Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today“. What Should I Put on the Homepage? – Whiteboard Friday MOZ Blog [...]
The latest ‘Econsultancy’ blog post is titled “Tablets account for a third of Boxing Day conversions and revenue from PPC”. David Moth says, “Tablet devices accounted for more than a third of conversions, revenue and spend from UK retail paid search on Boxing Day. The data should come as no real surprise to anyone involved in ecommerce, however it is useful as further evidence of the continued consumer shift towards mobile devices. It should also be noted that the festive period does present something of an anomaly in terms of site traffic, as data is skewed due to... [...]
The latest article on ‘Business 2 Community’ is titled “12 SEO Experts Weigh In on SEO 2014 Predictions”. Kaila Strong says, “SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. Their answers may help you prepare and ramp up for the coming year. We’re interested in what you think, so please add your own predictions to the comments... [...]
The latest ‘Econsultancy’ blog post is titled “22 tips to help contain an online crisis”. Chris Norton says, “With the social web now starting to mature and more and more internet users becoming accustomed to updating, sharing, tweeting and liking via their smartphones and tablets, the job of a crisis manager has become increasingly more challenging. Organisations simply don’t have as much control over their marketing messages as they once did and as a result a crisis can happen anywhere and travel across the globe in seconds. The rise of citizen journalism and... [...]
The latest ‘Econsultancy’ blog post is titled “Five mobile predictions for 2014”. Carin van Vuuren says, “The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors. Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, more than 1bn smartphone units will... [...]