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Tuesday, February 4, 2025

Archive for the 'Search Engine Marketing' Category

Authority Revolution: Mini-sites are Dead; Authority Sites Rule #ad

Josh Precht‘s latest product, Authority Revolution, cuts to the heart of modern SEO. If you want a site high in Google’s rankings, you need it to be an authority site. What’s an authority site? It has a lot of useful content It gets a lot of traffic It gets backlinks from other sites Google respects In this new video training, you will discover how to get your site considered an authority site. And do it in a way Google approves, and a way Google is not likely to look down on in the future. Google has placed stringent limits on what sites can do and still get good rankings. Authority... [...]

MarketingSherpa’s ‘Landing Page Optimization: How CRC Health transformed decision-making across 140 sites‘ Webinar on Replay

MarketingSherpa’s “Landing Page Optimization: How CRC Health transformed decision-making across 140 sites” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, you will hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how Ciampi chose to engage in optimization and A/B testing. They discussed the results of this testing, which included a $500,000 profit increase in the first five months... [...]

Reminder- ‘Responsive Design— A Solution for Publishers, a Question for Marketers‘ eMarketer Webinar July 25

We would like to remind you about eMarketer’s webinar on Thursday, July 25 at 1.00 pm ET. The topic of the webinar is “Responsive Design— A Solution for Publishers, a Question for Marketers”. eMarketer team says, “Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eyeglasses mean digital content will need to be served to an ever-increasing number of screens. Join eMarketer’s Catherine... [...]

Final Reminder- ‘A Mobile Calling: Leveraging mobile insights to inform the marketing mix‘ Experian Webinar 2.00 pm EDT

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]

Final Reminder- ‘Get PPC Results – Optimize Your Landing Experience‘ – Third Door Media Webinar July 18

This is our last chance to tell you about the Third Door Media’s webinar on Thursday, July 18 at 1.00 pm EDT. The topic of the webinar is “Get PPC Results – Optimize Your Landing Experience”. The TDM team says, “Sending visitors to the right page with the right content is one of the most basic yet important steps to developing a successful customer experience. What are some of the elements to consider and the techniques used to insure your customers are getting the most out of your landing page? This webcast will focus on tactical how-to level advice on creating and optimizing... [...]

Reminder- ‘How to Generate Leads on your Website‘ – Web Marketing Today Webinar 2.00 pm EST

This is our last chance to tell you about the Web Marketing Today’s webinar with Kathleen Fealy on Wednesday, July 17 at 2.00 pm EST. The topic of the webinar is “How to Generate Leads on your Website”. The WMT team says, “We’ll address the following key points. Learning from others.  We’ll review compelling lead-generation ideas from other small business websites, and we’ll suggest how to implement them on your website. Actual lead-generation results.  We’ll address lead-generation case studies from actual websites, citing data from each one, to help you develop... [...]

Final Reminder- ‘Link building made simple: FAQ’s on link building‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about the Third Door Media’s webinar on Tuesday, July 16 at 1.00 pm EDT. The topic of the webinar is “Link building made simple: FAQ’s on link building”. The TDM team says, “Link building can be as simple as just getting started. But where and how do you get started? Join us for this LIVE broadcast and learn the answers to many of the FAQ’s and bring your own questions to ask the experts at Page One Power. Here are some of the FAQ’s we will address: How do you ask for a link? Does blog posting really work? How does link building... [...]

‘Social Media: How one company operationalized social for replicated worldwide success‘ – MarketingSherpa Webinar July 24

MarketingSherpa is hosting a webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. Todd will discuss how he was able to quickly develop, operationalize, and measure a social media program. He and his team developed social practices that worked, for 53,000 employees. In this session, you’ll... [...]

Reminder- ‘Get PPC Results – Optimize Your Landing Experience‘ – Third Door Media Webinar July 18

This is our second chance to tell you about the Third Door Media’s webinar on Thursday, July 18 at 1.00 pm EDT. The topic of the webinar is “Get PPC Results – Optimize Your Landing Experience”. The TDM team says, “Sending visitors to the right page with the right content is one of the most basic yet important steps to developing a successful customer experience. What are some of the elements to consider and the techniques used to insure your customers are getting the most out of your landing page? This webcast will focus on tactical how-to level advice on creating and... [...]

Reminder- ‘A Mobile Calling: Leveraging mobile insights to inform the marketing mix‘ Experian Webinar July 18

Experian is hosting a webinar on Thursday, July 18 at 2.00 pm EDT. The topic of the webinar is “A Mobile Calling: Leveraging mobile insights to inform the marketing mix”. Experian team says, “Reaching today’s hyper-connected consumer requires a strong, data-driven mobile plan. During this webinar, learn the latest research findings from two new mobile services – Simmons Connect and Hitwise Mobile – both of which provide marketers with the insights they need to identify their mobile consumers’ attitudes and behaviors. The webinar will also cover how mobile... [...]


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