How will you respond to the evolving Google algorithms? You need a strategy that is not based on gimmicks that may cause a short-term blip in ratings, but are based on fundamentals that will be lasting. Rock Solid SEO shows you a strategy that works as well after Panda and after Penguin as it did five years ago. And it there is a hypothetical “elephant” update sometime in the future, it will continue to work. This simple guide to SEO will help you recover your business and build rank in ways that will be bullet-proof in the future. Besides the Rock Solid SEO, which comes with a sales... [...]

With this plugin, you join a band of marketers who exchange links via pop-ups, but in a sophisticated way. Each of you places the plugin on your site. You specify where the plugin should display a pop-up with a random ad from another member site. And Random members place ads for your site on theirs. The process assures that reciprocal linking will be rare, so you won’t suffer SEO dilution. You get to use the plugin on as many sites as you like and you get a developer’s license, so you may use it on client sites, too. The price is tiny ($2.20), so it’s worth a try. Check it out here.  [...]

Andrew Mak’s new keyword research tool can provide thousands of keywords in hundreds (eventually, thousands) of niches, so you should never have to worry about what keywords to target again. Mak is building what he calls “Creative Bots” to do a lot of the tough back office work involved in marketing. His first bot does keyword research. It works by visiting websites and analyzing their content, even if the site is guarded by Captcha. Based on a “seed keyword”, it generates large lists of related long-tail keywords that you can target in your marketing. Over time, Make... [...]

You probably know that the higher the page rank of a site, the more valuable are its links to your site. But did you know that the value is dramatically (mathematicians would say “geometrically”) higher? You want links from sites with the highest page rank possible. That’s where Link Slick can help. Link Slick finds high PR sites where you can place a backlink to your site. The Linking opportunities come in several types: forums, blogs, etc. You can also (optionally) earn money through the built in ad space brokerage, when you offer to accept ads from other Link Slick users. Learn... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Negative SEO: does it really exist?”. Negative SEO: does it really exist? After Google’s recent Penguin update, much has been written about negative SEO. Does it really exist and can it be used to hurt your website? What can you do to avoid problems? What is negative SEO? Negative SEO refers to tactics that companies use to manipulate the organic Google rankings of their competitors. Google’s Penguin update penalized websites that used spammy links to get... [...]

Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Edge Cases & SEO Consequences: Bad Behavior vs. Cloudflare”. Thies says, “One of our consultant clients pointed this one out to me. It’s a good example of how vitally important it is for SEO consultants to understand how the search engine machine actually works. While troubleshooting a potential Penguin issue for a client, she discovered that the client was using the “Bad Behavior” plugin for WordPress, which blocks access for bad bots, fake search engine bots, and the like. By itself, this is... [...]

If the latest changes from Google (in, say, the last 30 days) have hurt your site’s rankings, you need to check out The March of the Penguins by Joe Finn After going through this course, you will understand the new google updates much better and know how to work within these rules to improve your ranking. It will give you the information you need for a level playing field . You get: – 25 videos covering every aspect of Google’s “Penguin” update – Audios of all the videos – A mind-map of all the concepts taught in the course SEO is getting tougher. To respond... [...]

Dan Ardebili (“Dr Dan”) and Ben Littlefield are back with a revised version of Google Love Their focus is offline local marketing, but many of their techniques apply to online business, too. Their first edition was a big hit, but as Google changed, the methods had to be tweaked, so now they have announced a new version. Their techniques are explained in both video and written instructions. And they describe them as being simple to just copy and paste for your own business. They show: – How to rank a site quickly and easily – What niches to target – How to build digital... [...]

The latest issue of the ‘Wordtracker’ newsletter has been released. The featured article is titled “Why SEO?”. ‘Wordtracker’ Newsletter Contents 213 tips from SMX London 2012 Why SEO? SEO for Beginners  An introduction to basic SEO with Wordtracker’s tools [VIDEO] Live keyword research webinar. ‘Wordtracker’ Newsletter  [...]

Freshinator 3000 is here. This plugin automatically revises all your old posts to include new content. It adds snippets from newer posts that are in the same category as the old post. The result is that all your old posts are now revised and look fresh and new to Google, and, just as important, still make sense to a human reader. The new new content isn’t mingled with the original content, but is placed in a boxed off area in the post where it will be seen as a “sidebar” comment. You choose the position of the new box (e.g., bottom of the post) and a title for the box (e.g.,... [...]