Ahrefs has published a new video ‘How to use HARO to get Backlinks’. In this video, you’ll learn how to use HARO to get PR, exposure, and high-quality backlinks. All it takes is 3 simple steps. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=PyjrdUX5gvc’] Ahrefs [...]
Archive for the 'Search Engine Marketing' Category
As the saying goes, you don’t know what you don’t know. And the same is true for the C-suite with SEO. They can’t recognize the value of SEO if they can’t see tangible results from their SEO and organic marketing investments. Search Engine Land is hosting a webinar ‘SEO Reporting Demystified: Winning Over Executives and Influencing Strategies’ on Tuesday, August 15, 2023. The SEL team says, “Join Conductor’s SEO experts, Dewey Lovett and Ryan Maloney, as they break down how to do C-Suite SEO reporting the right way to increase SEO visibility with this audience and turn... [...]
Search Engine Land has published ‘B2B keyword research: A comprehensive guide’. Tom Demers says, “This article will walk you through the entire process of what to do – including three types of keywords many B2B companies ignore that you shouldn’t. The basics The first phase of keyword research is to build out a list of possible keyword targets. At this stage, you can be liberal with adding keywords here, as not all will make the cut as potential targets. Some fundamental keywords will be obvious. If you sell software that helps companies with pricing and quotes, you’re probably... [...]
This is a reminder for the SEJ webinar to be held on August 2, 2023. Search Engine Journal is hosting a webinar ‘Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game’ on Wednesday, August 2, 2023, at 2.00 pm ET. The SEJ team says, “On August 2, join iQuanti’s Senior Vice President of Digital Solutions, and discover five key performance marketing trends you need to master to captivate your audience in a rapidly evolving digital landscape. You’ll learn: How to integrate AI into your marketing strategies to stay ahead of the curve. Tools and new tactics... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Advancing Your Career As An Inhouse SEO’ featuring Anna Berlin. The Rank Ranger team says, “There have been many challenges over the last few years that have impacted SEO careers. So how do you advance your SEO career in a challenging in-house environment? That’s what we’re discussing today with a lady who began her career as a social science mythologist. Data hygiene has been the thread through her 15-plus years in website development and digital growth strategy. She is currently the Senior Technical... [...]
ChatGPT is a large language model-based chatbot developed by OpenAI and launched on November 30, 2022, notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used. MOZ contributor Zach Edelstein has published an article featuring six ways to use ChatGPT to improve your SEO. He says, “In this article, I want to highlight some ways that free AI tools like ChatGPT can help SEO’s with all sorts of other tasks, other than creating content. There are a wide range of things that SEOs do everyday that can significantly... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Data Storytelling: Skills and Elements’ featuring Lazarina Stoy. The MOZ team says, “Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders.” MOZ [...]
Google Search Central has published a new video answering the question ‘What to do when changing SEO agencies in Search Console?’. The Google Search team says, “John Mueller shares recommendations on what to do in Search Console when changing SEO agencies including removing and adding new ones. Find out best practices when it comes to verification for external agencies.” https://www.youtube.com/watch?v=Vl78Y5b8ZvA [/soc_align] [...]
Ahrefs has published a new video ‘The Real Reason You’re Not Ranking Higher in Google’ highlighting ways to achieve higher Google rankings. In this video, you’ll learn the key reasons why your website isn’t ranking high in Google and how to fix this. https://www.youtube.com/watch?v=_TcURPdmTn8 Ahrefs [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Key Things You Need to Know about Programmatic SEO’ featuring Anna Uss. The Rank Ranger team says, “What do you need to do to get your programmatic SEO right? That’s what we’re discussing today with an in-house SEO lead, passionate about programmatic SEO, content, and driving growth at scale. She started her SEO journey at Wix and currently works in AI video generation at Synthesia. A warm welcome to the In Search SEO podcast, Anna Uss. In this episode, Anna will share five things to know about... [...]