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Sunday, January 12, 2025

Archive for the 'Search Engine Marketing' Category

Four Key Insights to Extract from RankRanger SEO Data [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Four Key Insights to Extract from RankRanger SEO Data’ featuring Andreas Voniatis. The Rank Ranger team says, “What are the key insights that you should be extracting from your Rank Ranger SEO data? That’s what we’re covering today with an SEO who is also a backgammon enthusiast. He’s the author of “Data-Driven SEO with Python” and the founder of Artios. A warm welcome to the In Search SEO podcast, Andreas Voniatis. In this episode, Andreas shares four ways to extract SEO data from Rank... [...]

Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization, June 28 [Webinar]

Search Engine Journal is hosting a webinar ‘Boost Your SEO: How To Identify & Eliminate Keyword Cannibalization’ on Wednesday, June 28, 2023, at 2.00 pm ET. The SEJ team says, “During this webinar, search experts Jon Earnshaw and Sophie Moule will guide you through the different types of conflicting content and how to remedy them. You’ll learn: How to identify the different types of cannibalization. How to fix the issues caused by conflicting content. How to report effectively on the issues and progress cannibalization causes. Join us for an insightful session with Pi... [...]

Build Authority and Dominate Organic Search Like A Boss, July 20 [Webinar]

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Search Engine Land is hosting a webinar ‘Build Authority and Dominate Organic Search Like A Boss’ on Thursday, July 20, 2023. The SEL team says, “Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based... [...]

Reminder- Google Ads: How To Boost Revenue & Optimize For Offline Sales, June 21 [Webinar]

This is a reminder for the SEJ webinar to be held on June 21, 2023.  Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize... [...]

10 Marketing Hacks To Get More Traffic and Build Your Personal Brand [Video]

Neil Patel has published a new video ’10 Marketing Hacks To Get More Traffic and Build Your Personal Brand’ sharing useful marketing strategies. He says, “In today’s competitive digital landscape, standing out from the crowd and establishing a strong personal brand is essential for success. One of the key factors in achieving this is driving traffic to your platforms and gaining exposure. To help you achieve these goals, here are some effective marketing hacks to get more traffic and build your personal brand.” Neil Patel’s Blog  [...]

How TikTok Is Reading Your Mind [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘How TikTok Is Reading Your Mind’ featuring Lidia Infante. The MOZ team says, “Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok’s algorithm in this new Whiteboard Friday episode with Lidia Infante!” MOZ  [...]

Is It OK to Remove 301 Redirects After a Year? [Answered]

A 301 redirect is an HTTP status code that redirects users (and search engines) from one page to another. It indicates that a page has moved permanently. Ahrefs contributor Patrick Stox has published an article answering the question ‘Is It OK to Remove 301 Redirects After a Year?’. He says, “I removed redirects to these pages on January 30, 2023: https://ahrefs.com/blog/content-syndication/ https://ahrefs.com/blog/structured-data/ https://ahrefs.com/blog/keyword-search-volume/ https://ahrefs.com/blog/what-is-https/ These posts were chosen because they had older posts redirected... [...]

Five Ways to Attract Better Clients Using Standout Content [Podcast]

Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Steps to Survive a Website Migration’ featuring Julia McCoy and Ellen Conning. The Rank Ranger team says, “What makes standout content in 2023? That’s what we’re talking about today with a man who helps companies find and retain better, higher-paying clients who don’t gobble up their time like Pacman. He and his wife, Lindsay, are authors of the best-selling book Content Fortress, and he’s also the director of Jammy Digital, an award-winning content marketing agency for businesses... [...]

SEO Hacks You Need to Start Doing Today [Video]

Neil Patel has published a new video ‘SEO Hacks You Need to Start Doing Today’ featuring useful SEO strategies. He says, “In the vast digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility and success of your website. With millions of websites competing for attention, it’s essential to employ effective SEO strategies to stand out from the crowd. While SEO can be a complex and ever-evolving field, there are some practical hacks you can implement today to boost your website’s rankings and drive organic traffic.” Neil... [...]

Google: The Future of Search and Content [Video]

Digital Marketing Institute has published a new video ‘Google: The Future of Search and Content’. The DMI team says, “Looking to see how marketing professionals are actually using AI in their daily life? Listen in to @WillFrancis and @DannyRichman about what’s new in how AI is affecting marketing – this week they have a good look at Google’s planned AI integration.” Digital Marketing Institute  [...]


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