Key elements of SEO include keyword optimization, high-quality content, and backlink building to improve search engine rankings. Technical factors like site speed, mobile-friendliness, and secure protocols (HTTPS) also play crucial roles in enhancing site visibility. Digital Marketing Institute has published ‘The Key Elements of SEO – A Visual Guide’. The DMI team says, “With such competition online for the attention of prospects and customers, brands that want to be found on search engines. That’s where search engine optimization (SEO) comes in. SEO not only boosts... [...]
Archive for the 'Search Engine Marketing' Category
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Search Engine Journal is hosting a webinar ‘5 Growth Strategies To Drive Repeat Business & B2B Customer Retention’ on Wednesday, November 6, 2024, at 2.00 pm ET. The SEJ team says, “Join this leadership discussion for proven techniques to build long-term relationships and keep your clients coming back. You’ll discover innovative strategies that go beyond traditional approaches, including how leveraging workflow... [...]
Technical SEO optimization is an ongoing process that ensures your website’s technical foundation is performing at its best. Digital Marketing Depot has published a new guide ‘An In-Depth Guide to Technical SEO Optimization’. The DMD team says, “If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. This will cause user experience to suffer, costing your site valuable traffic, engagement, and conversions. Dive into strategies to optimize your technical SEO to maximize your site’s health and performance. Download... [...]
Backlinks are essential for SEO as they signal to search engines that a site is credible and valuable, helping to boost its ranking. Quality backlinks from authoritative sites increase website visibility and drive organic traffic. Semrush contributor Rachel Handley has published an article featuring 10 methods to get backlinks. She says, “Backlinks are links to your website from other websites. And backlinks from reputable and relevant sites can boost your search engine rankings. In this post, you’ll learn how to get backlinks that drive results. Let’s dive in. 1. Ask Creators to Fix... [...]
MOZ has published the latest Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent. The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.” MOZ [...]
MOZ has launched MozBar V4, a new SEO browser extension. MozBar is a free browser extension that provides marketers with access to Moz Data, including pertinent metrics such as Domain Authority®, Page Authority, Brand Authority™, and more. Since its launch in 2008, it has evolved with the ever-changing search landscape and has over 1 million installs. Jonathan Berthold says, “This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is... [...]
Search Engine Journal has published ‘A Guide To 301 Vs. 302 Redirects For SEO’. Adam Heitzman says, “In this guide, we’ll break down the differences between 301 and 302 redirects, provide practical examples of their usage, and explain how each impacts your SEO. What Are HTTP Response Status Codes? When you visit a website, your browser (like Chrome or Safari) asks the website’s server to send over the webpage so it can show it to you. Search engines also request this information to index and rank the webpage. The server responds with a message that lets the browser or... [...]
Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement. Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords for SEO. He says, “Big websites with big budgets—coupled with Google’s current preference for large brands—can make many keywords difficult to rank for. One way in is to identify and rank for trending keywords before these big sites... [...]
Ahrefs has published a new video ‘What Google Doesn’t Want You to Know About Their Search Algorithm’. The Ahrefs team says, “The leaked Google documents reveal secrets into how the Google search algorithm may work. Watch as we go on a journey to see if Google lies to us and why.” Ahrefs [...]
An effective SEO strategy boosts website visibility, driving organic traffic and improving search engine rankings. It helps businesses attract targeted audiences, increase conversions, and stay competitive in the digital landscape. Search Engine Journal founder Loren Baker has published an article featuring 12 essential steps for building a winning SEO strategy. He says, “SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches... [...]