SEO benchmarking involves analyzing your website’s performance against industry standards and competitors to identify strengths and areas for improvement. It helps refine strategies, track progress, and optimize visibility in search engine rankings. Search Engine Land contributor Laura Nguyen has published an article on benchmarking your SEO performance in 2025. She says, “SEO measurement is a detailed performance snapshot that guides your SEO strategy decisions. These measures help you assess how your website matches industry standards and competitors. SEO KPIs act like compasses... [...]

Artificial Intelligence (AI) encompasses technologies and systems designed to simulate human intelligence, enabling machines to perform tasks like learning, reasoning, and problem-solving. It is widely applied across industries, revolutionizing areas such as healthcare, finance, and automation by enhancing efficiency and decision-making. MOZ has published the latest episode of the Whiteboard Friday video ‘AI Overviews: Are They Affecting Your Search Results?’ featuring Tom Capper. The MOZ team says, “In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually... [...]

A 301 redirect is a permanent redirection status code used in web development to indicate that a page has been permanently moved to a new location. It ensures that both users and search engines are directed to the new URL, maintaining SEO value and user experience continuity. Semrush contributor Rachel Handley has published an article explaining 301 Redirect and how they affect SEO. She says, “301 redirects are important in SEO because they help your site maintain its search visibility by transferring search engine rankings and ranking signals from old pages to replacement pages. Importantly,... [...]

The future of search is evolving towards more personalized, AI-driven experiences with voice and visual search becoming increasingly prominent. Advanced algorithms and contextual understanding will deliver faster, more accurate results, transforming how users access information. MOZ has published the latest episode of ‘The Practical Marketer’ titled ‘How to Prepare for the Future of Search’ featuring Lily Ray. The MOZ team says, “Are you prepared for the future of SEO in 2025? Lily Ray, VP of SEO Strategy at Amsive, shares an important tip you can implement today to... [...]

Ahrefs has published a new video ‘Google’s Latest Update Destroyed This Gamer’s $1M Business’. The Ahrefs team says, “In this video, we uncover the story of Brandon, the founder of RetroDodo, a retro gaming website that attracted millions of monthly visitors through Google search. But everything changed when a sudden Google algorithm update caused an 85% drop in traffic, leaving his site struggling to survive. If you’re curious about the realities of running an online business and adapting to Google’s unpredictable changes, this is a story you won’t want to miss.” Ahrefs... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘The Current State of SEO, Revamped Search Console Emails, and more!’. The GSC team says, “Happy 2025 SEO practitioners! Catch up on the latest Google Search news with Google Search Advocate, John Mueller. Watch along and learn about the current state of SEO in the Web Almanac, updates to the Search Console Performance report, Project Mariner for Chrome, and more!”  [...]

This is a reminder for the CMI webinar to be held on January 16, 2025. On-Page SEO involves optimizing individual web pages to rank higher in search engine results and attract relevant traffic. It includes elements like content quality, keyword usage, meta tags, headings, and internal linking to improve a page’s visibility and user experience. Content Marketing Institute is hosting a webinar ‘On-Page SEO Essentials: Transform Your Content Performance in 2025’ on Thursday, January 16, 2025, at 1.00 pm EST. The CMI team says, “On-page SEO is all about optimizing every... [...]

Integrating LLMs into SEO workflows enhances content optimization by generating keyword-rich, high-quality text efficiently. They assist in data analysis, content strategy, and automation, improving search rankings and productivity. MOZ contributor Aleyda Solis has published an article on how to integrate LLMs into your SEO workflow. She says, “AI and LLMs have disrupted content marketing and SEO, fundamentally reshaping how we approach workflows and strategies. With experts like Mike King showcasing 101 use cases, it’s clear the potential is immense—and still growing. Sadly, this... [...]

Semrush has published a new video ‘9 Things to Remove From Your Website in 2025’. The Semrush team says, “This video breaks down some of the most common website issues that could be damaging your SEO and frustrating visitors. From outdated content to poor user experience, we’ll show you how to identify and fix these problems to create a new content marketing strategy that drives traffic and conversions. We discuss the impact of low-quality content, why keeping blog post dates can actually build trust, and how tools like Semrush can help you identify and improve underperforming... [...]

News SEO focuses on optimizing news content for better visibility in search engines and platforms like Google News. It involves strategies like timely publishing, keyword optimization, and structured data to drive traffic and audience reach. Search Engine Journal contributor Matt G. Southern has published an article on news SEO in 2025. She says, “From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a key traffic driver for publishers, but results are mixed: 52% of respondents... [...]