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Wednesday, January 15, 2025

Archive for the 'Paid Search Marketing' Category

‘Announcing the 2014 Local Search Ranking Factors Results’ – MOZ Blog

David Mihm says, “Many of you have been tweeting, emailing, asking in conference Q&As, or just generally awaiting this year’s Local Search Ranking Factors survey results. Here they are!   Hard to believe, but this is the seventh year I’ve conducted this survey—local search has come a long way since the early days of the 10-pack way back in 2008! As always, a massive thanks to all of the expert panelists who in many cases gave up a weekend or a date night in order to fill out the survey”. Announcing the 2014 Local Search Ranking Factors Results MOZ Blog  [...]

‘Why Timely Data Trumps Big Data In Email & Mobile Marketing’ – ‘Marketing Land’ Article

Steve Dille says, “By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing what’s working and what’s not working with your messaging programs, especially when it comes to figuring out how many eyeballs actually see your content and how recipients are acting on your messages. The machine-to-machine data generated through email and text messaging campaigns was long seen as relevant primarily to systems administrators and IT professionals responsible for maintaining sending infrastructure and remediating bounces... [...]

‘German Regulator Orders Google To Make Privacy Changes’ – ‘Marketing Land’ Article

Greg Sterling says, “In another blow to Google’s privacy policy in Europe, the German data-protection regulator Johannes Caspar is ordering the company to change and limit how it uses data from its various online properties. Google’s consolidated privacy policy has faced heavy criticism by European privacy officials since its debut two years ago. There’s a Europe-wide effort going on to limit Google’s ability to use data without offering explicit disclosures and opt-out opportunities for individuals. The proposed changes would alter Google’s ability to collect and draw upon audience... [...]

‘A New Click Through Rate Study For Google Organic Results’ – ‘Marketing Land’ Article

Barry Schwartz says, “Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%”. A New Click Through Rate Study For Google Organic Results Marketing Land  [...]

‘Panda 4.1: what’s it all about?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily.  According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus Tober, CTO and co-founder of SearchMetrics, about the new update”. Panda 4.1: what’s it all about? ‘Econsultancy’ Blog  [...]

‘How conflicts between sub-domains can harm your search rankings’ – ‘Econsultancy’ Blog

Graham Charlton says, “Brands have sub-domains for a variety of reasons – to separate their sites for different audiences, to split their offerings, and so on.  However, this can lead to conflict between the main and sub-domains if this strategy is not applied properly. Before Google ended clustering in search results, this may well have worked well for brands, allowing them greater visibility insearch results. In this post, I’ll show these sub-domain conflicts are affecting Ladbrokes, Coral, Oasis, ASOS and Barclay’s”. How conflicts between sub-domains can harm your search... [...]

‘Google confirms HTTPS as a new ranking signal’ – ‘Econsultancy’ Blog

David Towers says, “On August 6 2014, Google announced that it is starting to use HTTPS as a ranking signal within the search results. While on the face of it, this might not seem like big news, it’s another instance of Google using its influence to put pressure on websites to conform to what it considers best practice. Google has said that right now HTTPS is a very lightweight signal which will affect less than 1% of search queries globally, but it has stated that this may change over time as Google encourages all site owners to switch from HTTP to HTTPS. As a result of this, we anticipate... [...]

Final Reminder- ‘Did Google just penalize me?’ Website Magazine Webinar 2.00 pm EDT

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses... [...]

Reminder- ‘Did Google just penalize me?’ Website Magazine Webinar July 31

This is a reminder for the Website Magazine webinar scheduled on July 31. Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses... [...]

‘Did Google just penalize me?’ Website Magazine Webinar July 31

Website Magazine is hosting a webinar on Thursday, July 31 at 2.00 pm EDT. The topic of the webinar is “Did Google just penalize me?”. The WM team says, “That’s the first question everyone asks when their traffic drops. The mystique of search engines, and how they do what they do, lends itself to sensationalism. Mainstream media fans the flames with reporting about websites violating terms of service, with results ranging from penalties to page rank downgrades. The truth is, today few businesses are immune to traffic drops spurred by Google’s seemingly continuous algorithm... [...]


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