Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring Amy Bishop. Csutoras says, “For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what... [...]

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics you can use... [...]

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too. Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings. Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... [...]

The Digital Marketing Depot has published a white paper ‘How to Increase Calls from Paid Search: 10 Guaranteed Tactics’. About the white paper The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns. Download this step-by-step guide from... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]

Voice is the new trend in the mobile-led Internet world. When it comes to getting good rankings for the voice search, you need to consider several metrics. Search Engine Land columnist Greg Sterling has shared an analysis of the eleven voice search ranking factors. Sterling says, “Backlinko has done an extensive analysis of “voice search ranking factors” and identified 11 variables tied to appearing in Google Home results. The company examined 10,000 results delivered over the smart speaker. What Backlinko found was consistent with what many others have been saying but there were also... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘How (and Whether) to Invest in and Structure Online Communities’. The MOZ team says, “Building an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch? Well, building a thriving online community takes a great deal of effort, often with little return for a very long time. And there are other considerations: do you build your own platform, participate in an existing community, or a little of both?... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content’. The MOZ team says, “Same content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, rent or purchase content on other sites, and safely use third-party distribution... [...]

Organic search marketing is one of the best ways to promote your brand and paid search strategy enhances reach established by the organic search. Search Engine Journal columnist Ilya Cherepakhin has shared five ways marketers can strengthen their paid search marketing strategy. On localized online assets Cherepakhin says, “It is strongly recommended to secure a website with the local domain. Click-through rate and conversion rate are generally higher for sites and ads with local country domains. If multiple languages exist, (e.g., Simplified and Traditional Chinese), consider structuring... [...]